异动解读 | 呷哺呷哺因推售"畅吃卡"强推销引发消费者反感,导致股价盘中大涨5.31%

异动解读12-09

午盘时段,呷哺呷哺(00520.HK)股价出现大涨,最高涨幅达到5.31%,引起市场广泛关注。

从公开报道看,此番大涨与呷哺呷哺近期频繁推销"畅吃卡"有关。不少消费者投诉称,在结账时被迫购买"畅吃卡",且卡内实则设有诸多限制,与最初宣传的"畅吃"不符。

有报道指出,2024年上半年,呷哺呷哺售卡额超1.4亿元人民币,日均售卡张数从2023年的2.9张提升至5.2张。但频繁推销行为也激怒了许多忠实消费者,认为公司为"赚钱"而不择手段,削弱了品牌美誉度。

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