瑞幸撤退进行时，北京将关80家店

界面新闻2020-05-15

“停业快一个月了，昨天刚把设备、机器都搬走。”——位于北京大兴区鸿坤广场B座一层的沿街店铺中，瑞幸咖啡店招的英文字母和鹿角LOGO已经被抠掉，店铺此前的房东告诉界面新闻，一个月之前瑞幸决定将这家门店关闭，并于5月14日搬走了设备、剩余的物料等，只留下空荡荡的吧台。据上述房东向界面新闻透露，这家瑞幸咖啡店开了整整两年，旁边挨着火锅店，不过大多订单来自外卖，如果不是瑞幸虚增营收事件，这家店可能会走完3...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

天罡金斗
2020-05-15
天罡金斗
赶紧关门，迟早都得关，迟关不如早关！喝着你的咖啡感觉到的可耻都让我无法元气满满！
徐文LIFE新浪微博
2020-05-15
徐文LIFE新浪微博
为了实现资本的套现，踩在投资者的尸体上快速盲目扩张，必将是一地**。希望自己国家也能有超越星巴克的咖啡品牌，但是希望能赢得漂亮。
想在SM公司出道做偶像
2020-05-15
想在SM公司出道做偶像
别倒啊还是希望领到3.8折的券
电风帅
2020-05-15
电风帅
我在这家公厕店消费最多了！
- 皮特斯拉丁比伯:
  味道是不是会怪怪的
- 社区成长助手:
  终于等到了您的初发帖[比心][比心]发帖时关联相关股票或者相关话题，可以获得更多曝光哦～如果您想创作优质文章，请查看老虎社区创作指引
江山微雨
2020-05-15
江山微雨
昨天刚说瑞幸门店数量增加

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/1183062706?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/ac373294078049275275cf47660e35db","is_english":false,"pubTime":"2020-05-15 15:16","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1183062706","market":"us","top_or_hot":-1,"title":"瑞幸撤退进行时，北京将关80家店","media":"界面新闻","content":"<div>\n<p>“停业快一个月了，昨天刚把设备、机器都搬走。”——位于北京大兴区鸿坤广场B座一层的沿街店铺中，瑞幸咖啡店招的英文字母和鹿角LOGO已经被抠掉，店铺此前的房东告诉界面新闻，一个月之前瑞幸决定将这家门店关闭，并于5月14日搬走了设备、剩余的物料等，只留下空荡荡的吧台。据上述房东向界面新闻透露，这家瑞幸咖啡店开了整整两年，旁边挨着火锅店，不过大多订单来自外卖，如果不是瑞幸虚增营收事件，这家店可能会走完3...</p>\n\n<a href=\"None\">网页链接</a>\n\n</div>\n","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>瑞幸撤退进行时，北京将关80家店</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n瑞幸撤退进行时，北京将关80家店\n</h2>\n\n<h4 class=\"meta\">\n\n2020-05-15 15:16 北京时间&nbsp;&nbsp;&nbsp;<strong>界面新闻</strong>\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>“停业快一个月了，昨天刚把设备、机器都搬走。”——位于北京大兴区鸿坤广场B座一层的沿街店铺中，瑞幸咖啡店招的英文字母和鹿角LOGO已经被抠掉，店铺此前的房东告诉界面新闻，一个月之前瑞幸决定将这家门店关闭，并于5月14日搬走了设备、剩余的物料等，只留下空荡荡的吧台。据上述房东向界面新闻透露，这家瑞幸咖啡店开了整整两年，旁边挨着火锅店，不过大多订单来自外卖，如果不是瑞幸虚增营收事件，这家店可能会走完3...</p>\n\n<a href=\"None\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LK","symbol_name":"瑞幸咖啡","start_time":0,"source_url":null,"article_id":"1183062706","we_media_id":"30","thumbnails":["https://static.tigerbbs.com/ac373294078049275275cf47660e35db"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1183062706","pubTimestamp":1589526964,"sourceInfo":null,"weMediaInfo":{"media_name":"界面新闻","introduction":"界面是中国最大的商业新闻和社交平台，只服务于独立思考的人群。","home_visible":1,"id":"30","head_image":"https://static.tigerbbs.com/be3a47b8a80a6b0d62c8f48a7534c1af"},"summary":"“停业快一个月了，昨天刚把设备、机器都搬走。”——位于北京大兴区鸿坤广场B座一层的沿街店铺中，瑞幸咖啡店招的英文字母和鹿角LOGO已经被抠掉，店铺此前的房东告诉界面新闻，一个月之前瑞幸决定将这家门店关","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LK":"瑞幸咖啡"},"translate_title":"Beijing will close 80 stores when Lucky withdraws.","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/b9608ca8b3e2c92573c5d7823a20c551","symbols_score_info":{"LK":0.9},"content_text":"“停业快一个月了，昨天刚把设备、机器都搬走。”——位于北京大兴区鸿坤广场B座一层的沿街店铺中，瑞幸咖啡店招的英文字母和鹿角LOGO已经被抠掉，店铺此前的房东告诉界面新闻，一个月之前瑞幸决定将这家门店关闭，并于5月14日搬走了设备、剩余的物料等，只留下空荡荡的吧台。据上述房东向界面新闻透露，这家瑞幸咖啡店开了整整两年，旁边挨着火锅店，不过大多订单来自外卖，如果不是瑞幸虚增营收事件，这家店可能会走完3年合同期。不到70平米的门店，正常营业时仅有3组桌椅，要付4万元租金，这在北京同样的区域内并不算便宜，门店不太可能盈利。不过，在他看来，瑞幸本身就是爱烧钱的公司，“他们以前不怕亏，不过此时一时彼一时了”。已经搬空的瑞幸门店。摄影：赵晓娟开到4500家店，是瑞幸前CEO钱治亚强调的2019年门店数量目标，这一目标最终定格在2019年底的4509家。而一度疯狂开店的瑞幸咖啡，已开始进行门店收缩。上述房东告诉界面新闻，被撤掉的不止鸿坤广场这里的一家店，他从瑞幸员工处得知的数字是80家——这意味着，瑞幸北京400多家门店中，今年要关掉近五分之一。界面新闻还从一位瑞幸员工处确认了这一数字。不过该员工称，这是春节后的决定，彼时瑞幸造假的新闻还未被曝光，瑞幸便已经决定了北京关店70家，原因是北京的许多瑞幸咖啡店铺覆盖的消费群范围重叠，但4月2日的暴雷，让所有的门店忙得不暇顾及闭店，直到4月中旬，部分门店才又开始执行闭店策略。鸿坤广场这家瑞幸咖啡便是从4月14日开始停业的。在同一时间点关张的，还有位于丰台科技园区汉威国际广场1区B1层一家瑞幸咖啡。界面新闻注意到，后者的店铺内并未撤去店标，店内吧台上2台咖啡机和打印订单的机器仍在，就连吧台下方的冷柜也仍然亮着灯。附近的店家告诉界面新闻，这家瑞幸已经关闭15天左右，原材料基本也撤了，原因是“无照经营”。丰台一家停业的瑞幸咖啡店，设备尚未撤离。摄影：赵晓娟然而，在接连有门店关张的同时，瑞幸还在开出新的门店，只是放缓了开店的速度。5月14日，总部位于纽约的数据公司Thinknum Alternative Data披露，第二季度截至5月12日，瑞幸咖啡在中国市场平均每天开设10家门店。这些数据由Thinknum通过公开渠道搜集获得。不过沈阳和北京的两位瑞幸员工均向界面新闻否认了这一数字。沈阳的一名瑞幸咖啡店店长称，瑞幸在当地执行关3开1的策略，关闭3家数据差、杯量低的门店，开一家之前谈好的门店。而上述瑞幸北京员工向界面新闻透露，公司早期很多门店有些“饥不择食”、只要能谈下来的地方就会开店，因为负责拓展开发的员工能因此拿到提成。其中，一家由公厕改造的上海瑞幸咖啡店曾在微博上被吐槽，上述员工称这家公厕店是“开发圈的笑话”。上海一家被吐槽的瑞幸公厕店。图片来自微博。“能谈的地方几乎都谈完了，所以现在就改做无人售货机了。”上述沈阳瑞幸店长说。2019年1月8日，瑞幸咖啡宣布推出两款无人零售机——“瑞即购”（luckin coffee EXPRESS）和无人售卖机“瑞划算”（luckin popMINI）。在瑞幸门店网点图中，这些无人售货机也被纳入门店分布。界面新闻以北京德胜门、永安里、肖村桥、丰台北路4个分布于北京不同方位的地名定位，发现瑞划算（M）机器已经被纳入定位系统，此外，小鹿茶的新开门店也同样被显示在瑞幸APP或者小程序中，因此瑞幸咖啡的新开门店数字里，很可能也包括了无人售货机、无人咖啡机以及小鹿茶门店。上海啡越投资管理有限公司董事长王振东对界面新闻分析称，瑞幸的关店策略其实是正确选择，因为早期选址问题较多，主要基于覆盖重复、对人流量分析较为草率等因素，现在关闭亏损店铺也是止损对策之一。截至发稿，瑞幸官方未就大面积关店进行回应。","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":950724914,"gmtCreate":1589537405138,"gmtModify":1704190225340,"author":{"id":"3531263342349168","authorId":"3531263342349168","name":"天罡金斗","avatar":"https://static.tigerbbs.com/4524b08c65a05c8fcd92c2e46a702f51","vip":1,"hat":"https://static.tigerbbs.com/717a877921e5ed88700305c37737450d","crmLevel":2,"crmLevelSwitch":1,"authorIdStr":"3531263342349168","idStr":"3531263342349168"},"htmlText":"赶紧关门，迟早都得关，迟关不如早关！喝着你的咖啡感觉到的可耻都让我无法元气满满！","listText":"赶紧关门，迟早都得关，迟关不如早关！喝着你的咖啡感觉到的可耻都让我无法元气满满！","text":"赶紧关门，迟早都得关，迟关不如早关！喝着你的咖啡感觉到的可耻都让我无法元气满满！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/950724914","repostId":1183062706,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":950760247,"gmtCreate":1589530614389,"gmtModify":1704190200941,"author":{"id":"3469066423748893","authorId":"3469066423748893","name":"徐文LIFE新浪微博","avatar":"https://static.tigerbbs.com/72be88b4cc5a7dffd201acfe6e5b4197","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3469066423748893","idStr":"3469066423748893"},"htmlText":"为了实现资本的套现，踩在投资者的尸体上快速盲目扩张，必将是一地**。希望自己国家也能有超越星巴克的咖啡品牌，但是希望能赢得漂亮。","listText":"为了实现资本的套现，踩在投资者的尸体上快速盲目扩张，必将是一地**。希望自己国家也能有超越星巴克的咖啡品牌，但是希望能赢得漂亮。","text":"为了实现资本的套现，踩在投资者的尸体上快速盲目扩张，必将是一地**。希望自己国家也能有超越星巴克的咖啡品牌，但是希望能赢得漂亮。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/950760247","repostId":1183062706,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":950782802,"gmtCreate":1589529687506,"gmtModify":1704190196118,"author":{"id":"3521790542467421","authorId":"3521790542467421","name":"想在SM公司出道做偶像","avatar":"https://static.tigerbbs.com/7223712d1a2c15cd95fe7c9d2319d82c","vip":1,"crmLevel":7,"crmLevelSwitch":0,"authorIdStr":"3521790542467421","idStr":"3521790542467421"},"htmlText":"别倒啊还是希望领到3.8折的券","listText":"别倒啊还是希望领到3.8折的券","text":"别倒啊还是希望领到3.8折的券","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/950782802","repostId":1183062706,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":950781959,"gmtCreate":1589528205671,"gmtModify":1704190192344,"author":{"id":"3490052409790516","authorId":"3490052409790516","name":"电风帅","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"hat":"https://static.tigerbbs.com/e6295840391b9cdc17115677ba51429c","crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3490052409790516","idStr":"3490052409790516"},"htmlText":"我在这家公厕店消费最多了！","listText":"我在这家公厕店消费最多了！","text":"我在这家公厕店消费最多了！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/950781959","repostId":1183062706,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":2442982,"gmtCreate":1589538460868,"gmtModify":1589538460868,"authorId":3548060431543070,"author":{"id":3548060431543070,"idStr":"3548060431543070","authorId":3548060431543070,"name":"皮特斯拉丁比伯","avatar":"https://static.tigerbbs.com/5736c9b787d835e8f7132a9d022eef52","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":950781959,"type":1,"supId":0,"prevId":0,"content":"味道是不是会怪怪的","text":"味道是不是会怪怪的","html":"味道是不是会怪怪的"},{"id":2442367,"gmtCreate":1589528553449,"gmtModify":1589528553449,"authorId":3527667803686145,"author":{"id":3527667803686145,"idStr":"3527667803686145","authorId":3527667803686145,"name":"社区成长助手","avatar":"https://static.tigerbbs.com/2b7c7106b5c0c8b0037faa67439d898f","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":950781959,"type":1,"supId":0,"prevId":0,"content":"终于等到了您的初发帖[比心][比心]发帖时关联相关股票或者相关话题，可以获得更多曝光哦～如果您想创作优质文章，请查看<a href=\"https://laohu8.com/TW/934879903\">老虎社区创作指引</a>","text":"终于等到了您的初发帖[比心][比心]发帖时关联相关股票或者相关话题，可以获得更多曝光哦～如果您想创作优质文章，请查看<a href=\"https://laohu8.com/TW/934879903\">老虎社区创作指引</a>","html":"终于等到了您的初发帖[比心][比心]发帖时关联相关股票或者相关话题，可以获得更多曝光哦～如果您想创作优质文章，请查看<a href=\"https://laohu8.com/TW/934879903\">老虎社区创作指引</a>"}],"langContent":"CN"},{"id":950783018,"gmtCreate":1589527583934,"gmtModify":1704190190627,"author":{"id":"3548328001637362","authorId":"3548328001637362","name":"江山微雨","avatar":"https://static.tigerbbs.com/9924a02a2d8978a98fab1c7e833fe54b","vip":1,"hat":"https://static.tigerbbs.com/e6295840391b9cdc17115677ba51429c","crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3548328001637362","idStr":"3548328001637362"},"htmlText":"昨天刚说瑞幸门店数量增加","listText":"昨天刚说瑞幸门店数量增加","text":"昨天刚说瑞幸门店数量增加","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/950783018","repostId":1183062706,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":19,"commentSize":9,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.1","shortVersion":"4.29.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1183062706"}