京东涨薪，小米发红包，大厂突然不卷了？

凤凰WEEKLY财经2021-07-15

京东这波涨薪，不寻常一旦有了钱，刘强东就成了那个讲义气的男人。这次，凭的是向兄弟姐妹们撒钱的勇气。 7月13日，京东集团宣布自2021年7月1日开始到2023年7月1日，用两年时间，将员工平均年薪由14薪逐步涨至16薪，在2021年7月1日之前的基础上直接涨薪两个月。字越少事越大，京东的操作被网友夸为“直男式涨薪”——简单直接，说涨就涨不拖沓。仅仅是在两年前，京东还在全员推行“995”...

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精彩评论

博雅1594
2021-07-18
博雅1594
长期看好小米！
博雅1594
2021-07-16
博雅1594
小米加油
- 博雅1594:
  牛
xiaochen10
2021-07-16
xiaochen10
good
- Fei2:
  👍
- xiaochen10:
  👍
BenWong78
2021-07-16
BenWong78
棒棒哒
小花猫24
2021-07-16
小花猫24
真羡慕[财迷]
向上学习
2021-07-16
向上学习
[微笑] [微笑]
- EstherPang:
  😁
- CPY91:
  [微笑]

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——人才流动与迁徙2021》报告显示，2020年中国经济公司人才净流入Top20榜单中，排在前五位的分别是字节跳动、阿里巴巴、快手、腾讯和美团。京东仅仅排在第14位。\n想要留住人，刘强东得像两年前的995一样，逼自己玩命。\n3\n频繁撒钱，大厂在取悦谁？\n除京东外，近期不少大厂也开始对员工减压或奖励措施。\n比如，6月25日，快手宣布自7月1日起取消大小周，员工按需加班，公司按照相关规定向员工支付加班工资。这距离今年1月快手开始试运行大小周，还不到半年。快手前脚政策刚落地，字节便相继宣布取消大小周，引来围墙内外的人一阵雀跃欢呼。\n雷军也开始频繁撒钱，7月2日，雷军宣布，授予小米3904名员工7000多万股股票；7月5日，给金山全体正式员工每人600股，总计480万股股票，7月6日，再次向122位核心员工奖励1.1965亿股小米股票。\n\n按照上述股票的股价粗略计算，5天时间，雷军总计抛出了大约43亿。\n再加上刘强东的骤然涨薪，都让人有些怀疑当初对996时代的互联网大厂的刻板印象，莫不是大厂不需要拼命了吗？\n当然不是。\n一方面，互联网大厂的搏命式打法，已经引发了全社会的声讨。\n7月13日，人民政协报刊文表示，要坚决防止和避免无休无限地榨取剩余劳动力及其高额剩余价值，甚至把员工不顾命的飞骑奔跑的分分秒秒都与精准计算的元角分挂起钩来，无视员工的基本权益保障和生命安全。\n另一方面，互联网大厂之间的竞争由跑马圈地的增量时代进入存量时代之后，市场竞争的根源已经不再是单纯的“拼命”了，而在于“拼命”的目的和方式。\n当单纯拼命所付出的成本，与产出的收益无法成为正比之时，大厂必须要寻求更优化的工作方式，向现有的业务要效率。\n同时，互联网人才方面的竞争也进入到存量竞争时代。大厂逐渐意识到，相比空中楼阁一般的期权，真金白银的薪资和奖金，更能刺激员工的拼搏精神，也更能留住人。\n任正非曾经有一句话：“华为人，都不是人才，钱给多了，不是人才也变成了人才！”\n尤其是互联网大厂们需要新的业务引擎，或者是在原有的基础上需要奋起直追的时候。更是如此。\n小米正在忙于芯片和造车的投入，京东则需要平复一直以来的内部震荡。\n在这样的背景下，大厂们争先恐后“福利内卷”，无外乎向外界透露两个信号：\n一是公司有钱，有实力去实施覆盖数十万员工的福利调整。\n二是对人才的渴望和需求增大，让大厂变得更加焦虑，不得不用提高福利的手段去吸引新鲜血液进入公司。\n这是每一个打工人所期待的。\n\n脉脉发布的一份《新经济、新选择 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