阿里&腾讯财报盘点：巨头告别高增长时代

砺石商业评论2021-12-09

砺石导言：作为最能赚钱的两家公司，阿里与腾讯三季报业绩增速均出现放缓迹象，中国互联网产业中旧的秩序正在被打破，但同时新的时代正在到来。 1、阿里巴巴：国内消费承压，营收增速创上市以来新低 11月18日，阿里巴巴集团发布截至2021年9月底的2022财年第二季度财报。财报显示，截至2021年9月30日止三个月，阿里巴巴实现营业收入2006.9亿元，同比增长29%，低于此前市场预期的2074亿元；...

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Deonc
2021-12-09
Deonc
Will share affected further? Please like and comment. Thanks
- Huathk:
  Gd
- Deonc:
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RomySKT
2021-12-09
RomySKT
[微笑]
- RomySKT:
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Sen001
2021-12-09
Sen001
阅
- Sen001:
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昶_1338
2021-12-09
昶_1338
哈哈
mudou
2021-12-09
mudou
看多
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Melinda2021
2021-12-09
Melinda2021
还是看好的

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3.96亿元，这是阿里云连续第四个季度实现盈利。\n整体来看，在竞争加剧、消费低迷的大环境下，阿里巴巴三季度营收增速出现放缓，关键领域的投入导致公司净利润大幅下滑，下调全年业绩预期又进一步增加了市场的恐慌。三季报公布次日，阿里巴巴美股大跌11.13%，港股跌幅超10%，再创上市以来新低。\n2、中概股暴跌，腾讯近十年净利润首次下滑\n11月10日， 腾讯发布2021年第三季度财报。财报数据显示，三季度腾讯实现营收1424亿元，同比增长13%，环比增长3%；实现净利润395亿元，同比增长3%；非国际会计准则下，腾讯净利润为317.5亿元，同比下滑2%，这是十年来腾讯净利润首次下滑。\n\n从营收构成上看，腾讯主营收入分别为增值服务、网络广告以及金融科技及企业服务三部分组成。其中，增值服务又包括游戏和社交网络收入（视频、音频等用户付费收入）两部分。\n三季度，腾讯增值服务业务共实现营收752亿元，同比增长8%。其中，本土市场游戏收入同比增长5%至336亿元，主要受《王者荣耀》《使命召唤手游》及《天涯明月刀手游》等游戏的推动；受益于《Valorant》及《部落冲突》等游戏的良好表现，国际市场游戏收入增长20%至113亿元；社交网络收入增长7%至303亿元，缘于视频及音乐付费会员服务的增长以及直播和游戏道具销售的温和增长所推动。\n\n由于教育、保险、游戏等几个广告大户接连遭到政策约束，三季度腾讯网络广告业务实现营业收入225亿元，同比仅增长5%。具体看，社交及其他广告收入（主要指微信小程序及微信公众号的广告收入）增长7%至190亿元；媒体广告收入（腾讯新闻应用广告）下降4%至35亿元。\n三季度，腾讯金融科技及企业服务业务实现营业收入433亿元，同比增长30%，增速在三大业务板块中最高。自从提出“产业互联网”战略以来，腾讯介入了很多行业。三季度，金融科技与企业服务在总收入中的比重已提升至30%，企业服务收入正成为腾讯除游戏之外的又一个支柱性业务。\n运营数据方面，三季度微信月活跃用户数提升至12.63亿，同比增长4.1%，收费增值服务付费会员数同比增长10%至2.35亿；视频付费会员数同比增长8%至1.29亿；音乐付费会员数同比增长38%至7100万。\n整体来看，受监管及宏观经济变化影响，腾讯主营收入增速出现放缓，游戏、广告等基本盘增速均维持在个位数。此外，随着投资板块的不断扩张，投资收益已经成为腾讯经营业绩的主要组成部分。但中概股持续走弱的背景下，腾讯利润端承压明显，三季度净利润出现了罕见的同比下滑。\n截止目前，腾讯是美团点评、京东的大股东，也是拼多多的二股东，而且腾讯还是斗鱼、虎牙、58、艺龙等互联网细分领域龙头公司大股东，并持有快手、知乎、永辉、唯品会、哔哩哔哩、滴滴、阅文、小红书、猫眼等热门公司股份，腾讯也由此被称为“投资之王”、中国的伯克希尔。\n但年初以来，监管的持续强化引发互联网行业巨震，不仅K12教育、游戏等行业上市公司股价暴跌，美团、京东、拼多多等热门中概股也未能幸免。受此影响，三季度腾讯联营和合营公司亏损占到了56.68亿元，成为公司净利润下滑的重要原因（去年同期盈利26亿元）。\n凭借“流量+资本”的双循环优势，腾讯近些年业绩一直保持着高速增长。非国际会计准则下，2018-2020年，腾讯净利润增速分别为19%、22%、30%。因此，尽管市值早已突破4万亿港元，腾讯仍被不少投资者视为成长股。\n但三季度净利润的下滑，无疑让腾讯的“成长逻辑”遭到投资者调整。事实上，自2月高点算起，腾讯股价跌幅已经达到40%。\n3、总结\n随着监管的不断趋严，中概股在2021年遭遇大败局，纵是阿里巴巴、腾讯这两家巨头公司也未能幸免。从三季报财务数据上看，无论腾讯还是阿里均出现营收增速放缓、净利润下滑的问题，市场对互联网公司业绩的担忧正变成事实。\n对阿里来说，电商大本营的竞争加剧，是其营收增速放缓的主要原因之一。公司为了保持长期竞争力持续在本地生活、社区商业平台等业务上保持高投入，进一步影响了自身净利润表现。\n而对于腾讯来说，监管政策及宏观经济导致了其游戏、广告等主业收入承压，投资收益的下滑导致其净利润承压。\n综合来看，互联网旧的秩序正被打破，借助平台优势亦或是流量优势赚钱的时代已经过去，巨头正在告别高增长时代，但同时，新的时代正在到来，面对挑战，两家公司均加大了研发投入。三季度，阿里巴巴产品开发费用为152.97亿元，腾讯研发开支为137.3亿元，云计算、芯片等硬核科技领域正成为巨头们角力的重点。相比近年互联网公司持续的“内卷”，这一局面显然让人喜闻乐见。毕竟，高质量的发展，才是真正的可持续发展。","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":602235466,"gmtCreate":1639024463979,"gmtModify":1639024469666,"author":{"id":"3569316529855154","authorId":"3569316529855154","name":"Deonc","avatar":"https://static.tigerbbs.com/d9aa45dd2eb58357f6477dcfb99d1415","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3569316529855154","authorIdStr":"3569316529855154"},"htmlText":"Will 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