TikTok Charges Up to $2 Million a Day for Top Advertising Spots

bloomberg2021-06-11

TikTok is selling its most valuable real estate for $2 million. The short-form video app is asking for more than $1.4 million for a takeover of its home page in the U.S. during the third quarter, ...

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Endlesstory
2021-06-11
Endlesstory
Nice
newbe1001
2021-06-11
newbe1001
Wow
Xaviertoh
2021-06-11
Xaviertoh
Lol
KeithInvest
2021-06-11
KeithInvest
Comment my comment pls
- JAMKKT:
  Ok
OO_898
2021-06-11
OO_898
Good
duhduhduh
2021-06-11
duhduhduh
Wow

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That figure will jump to more than $1.8 million in the fourth quarter — and more than $2 million on a holiday.\nThese prices are a significant increase over what TikTok was charging just a year ago, according to people familiar with the terms, who declined to be identified because the document isn’t public. The total price has gone up in large part because of the app’s growing customer base. The app had more than 100 million monthly active users in the U.S. as of last August, up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.\nTikTok isn’t yet making a lot of money from that user base, and is still building its advertising team. Advertisers haven’t dedicated large chunks of their video budgets to TikTok in the way they do for YouTube. But it’s only a matter of time, said Brian Wieser, global president of business intelligence at the advertising giant GroupM. 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The most valuable ad space is what’s called top view, which is the first thing users see when they open the app. That will cost as much as $1.5 million on a national holiday in the third quarter, and more than $2 million in the fourth quarter. The cost of the first advertisement spot in a user’s feed costs less than half as much because the number of people who see it falls below 50 million.\nSponsoring a hashtag challenge on TikTok for three days can run as much as $500,000, and that’s before considering the cost of music licensing or paying creators.\nTikTok’s greatest strength — its popularity among teens — is also an impediment to its business. The rate card suggests about 45% of its users are under the age of 18, but advertisers are less eager to advertise to minors than they are to adults.","kind":"news","is_publish_news":false,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":188176224,"gmtCreate":1623426205868,"gmtModify":1634033303379,"author":{"id":"3582053750057944","authorId":"3582053750057944","name":"Endlesstory","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3582053750057944","authorIdStr":"3582053750057944"},"htmlText":"Nice","listText":"Nice","text":"Nice","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/188176224","repostId":1182261359,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181460788,"gmtCreate":1623407479444,"gmtModify":1634033661288,"author":{"id":"3579598681489240","authorId":"3579598681489240","name":"newbe1001","avatar":"https://static.tigerbbs.com/4766ee30ada4a9df74dddcb9ae1d7131","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3579598681489240","authorIdStr":"3579598681489240"},"htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181460788","repostId":1182261359,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181433907,"gmtCreate":1623405779709,"gmtModify":1634033678809,"author":{"id":"3575883239936642","authorId":"3575883239936642","name":"Xaviertoh","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"3575883239936642","authorIdStr":"3575883239936642"},"htmlText":"Lol","listText":"Lol","text":"Lol","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/181433907","repostId":1182261359,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":181693894,"gmtCreate":1623388135918,"gmtModify":1631889032068,"author":{"id":"3570578817743297","authorId":"3570578817743297","name":"KeithInvest","avatar":"https://static.tigerbbs.com/6ae46db4d7ac6c65b67c9ab74bc8c57b","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3570578817743297","authorIdStr":"3570578817743297"},"htmlText":"Comment 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