异动解读 | 李维斯股价大跌超10% 财报疲软加品牌战略调整引致投资者担忧

异动解读10-03

李维斯公司(LEVI)今日盘前股价大跌逾10%,引发市场广泛关注。这一股价下跌或与公司最新财报及品牌策略调整有关。

李维斯上周三公布的最新一季度财报显示,该公司净营收为15.2亿美元,低于分析师预期的15.5亿美元。公司表示,收入未达预期主要受到批发渠道消费者对chinos和khakis消费疲软的影响。

同时,李维斯宣布正式对其Dockers品牌进行战略评估,评估内容包括可能出售该品牌。分析人士认为,此举令投资者担忧公司未来发展前景。Dockers一直是李维斯旗下业绩欠佳的品牌,盘面对其战略评估反应不佳或成为拖累公司股价的关键因素。

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