异动解读 | 新东方大涨5%,教育直播重归主业赛道增长前景看好

异动解读12-04

在一度低迷之后,新东方教育(EDU)今日股价大涨5.05%,引发市场广泛关注。究其原因,主要与该公司调整电商直播业务策略,回归教育主业赛道有关。

新东方旗下直播电商平台"高途佳品"日前宣布将直播业务从全品类带货转向以教育类产品为主。据报道,高途佳品直播间目前将重点放在图书、学习用品等品类上,并设立"科技专场"等符合教育调性的专场。该平台正式复播后,账号简介也修改为"让学习更美好"。

分析人士认为,新东方在直播电商领域经历了一段探索期后,回归教育赛道无疑更符合公司主业优势和长期发展定位。随着公司在教育产品和内容上的持续投入,未来有望在教育直播赛道取得良好发展。这一战略调整获得了市场认可,体现在当前新东方股价大涨。

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精彩评论

大道非常简
12-04
大道非常简
阿猫阿狗都可以写文章了吗，高途佳品咋成了新东方旗下的了

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