IMAX explores streaming but 'the idea is not to replace' theater experience: CEO

Yahoo2021-10-29

IMAX (IMAX) delivered its best quarter of the pandemic-era with global box office sales coming in at $142 million— up 100% year-over-year, even with streaming giants throwing their weight around as ...

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Marvin88
2021-10-30
Marvin88
😀
EHG
2021-10-30
EHG
Like
cmg76
2021-10-29
cmg76
Yes
- Dcpaddidog:
  Yep
Liha
2021-10-29
Liha
Yeah
- Prosperity88:
  yes
- cmg76:
  Yes
Kelvinneo
2021-10-29
Kelvinneo
Nice
- tracywoon:
  [微笑]
whoartthou
2021-10-29
whoartthou
V
- gogostocks:
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He cited October's impressive rally after the theatrical debuts of both \"James Bond\" and \"Dune.\"\nThe company set a new box office record for the month (with one weekend left on the calendar) — crossing $100 million at the global box office, up significantly from its previous record of $84 million set in 2013.\nGelfond predicted that the company will finish the month with $115 million in ticket sales, \"maybe a little more,\" ahead of the premieres of a full slate of fall-winter tentpoles like \"Eternals,\" \"Ghostbusters,\" \"Spiderman: No Way Home\" and \"The Matrix Resurrections.\"\nEven as the Delta variant wreaks havoc on retail and leisure traffic, the executive stressed that \"I think we've crossed the point of no return and we're on our way.\"\nAn 'Enhanced' experience\nOn the company earnings call, Gelfond said that IMAX is “in productive conversations with leading global streaming platforms” as the company continues to lean on IMAX Enhanced, a product that gets embedded in televisions to help the image \"look much better in the home.\"\nYet \"the idea is not to replace anything in the theater...in no way is it comparable to the IMAX theatrical experience,\" Gelfond emphasized, saying the goal is for consumers to use this product after already seeing a film in theaters.\n\"It also saves some money in terms of the optimization in streaming, so there might be several things in there for the streamers and we've been having discussions for a fair amount of time now,\" he added.\nWedbush analyst Alicia Reese said that IMAX Enhanced \"will take some time\" to catch on, explaining that it's a \"high-priced option\" in which the TV has to have the right sound and tech in order for the product to work.\n\"You're not going to have your Roku players able to play in this at a low-cost price point for entry, [but] over time this is is great for IMAX. 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