百度，和它的“汽车人”计划

新眸2021-02-26

在刚过去的2个月里，新能源汽车迎来又一波发展的小高潮。如果说2018年是中国新能源汽车的“交付元年”，那么，2021年将是中国新能源汽车的智能化元年。 Marvel R和领克Zero标志着传统车企向全新架构设计的全电气化转变，是传统车企自身在新能源汽车方面探索的重要战略。在理想宣布在2023年将旗下汽车全部以全电气化作为解决方案后，全电气化在造车新势力中的地位，进一步得到加强。掌握巨大互联网资源...

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精彩评论

Blueloo
2021-02-28
Blueloo
冲吧
YongGuang
2021-02-27
YongGuang
汽车人。。。
hhyw
2021-02-27
hhyw
汽车泡沫要来了🤨🤨🤨
Chz_SG
2021-02-27
Chz_SG
🚀
- wlk:
  [微笑]
- Chz_SG:
  全靠一张嘴
- 2themoon:
  🚀
eceac2d
2021-02-27
eceac2d
Good
- D3stiny:
  [微笑]
- wlk:
  [微笑]
- eceac2d:
  good
- eceac2d:
  good

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program","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/2012ba20e1d8736c0c75f0587ddf88d2","symbols_score_info":{"BIDU":0.9},"content_text":"在刚过去的2个月里，新能源汽车迎来又一波发展的小高潮。如果说2018年是中国新能源汽车的“交付元年”，那么，2021年将是中国新能源汽车的智能化元年。\nMarvel R和领克Zero标志着传统车企向全新架构设计的全电气化转变，是传统车企自身在新能源汽车方面探索的重要战略。在理想宣布在2023年将旗下汽车全部以全电气化作为解决方案后，全电气化在造车新势力中的地位，进一步得到加强。\n掌握巨大互联网资源的头部玩家百度，则终于从幕后走向台前。百度下场造车，成立智能汽车公司，是百度从投资人、合作伙伴走向亲自造车的的标志性事件，这意味着这一合作的最终目的，是生产全电气化的智能汽车。\n在新眸看来，百度造车，本就是意料之中的事。作为国内最早取得美国无人自动驾驶牌照的中国企业，百度早于2013年就切入人工智能领域，紧接着在2017年，百度正式开源了智能驾驶操作系统Apollo，在百度的新故事中，智能驾驶始终是最为核心的点之一。\n在掌握智能驾驶技术，通过主导合资公司，研发全新的智能汽车的百度，在打造智能化的“汽车人”的诉求上，会选择什么样的最优解呢？对此，通过本文新眸将带你深入剖析百度的“汽车人”计划。\n01 从新能源，到智能化\n2008年，比亚迪在当年热卖车型F3的基础上，通过对电力系统的技术改进，推出了全球第一款插电式混合动力轿车F3DM。之后，致力于成为全球新能源汽车领导者的比亚迪，经过十多年的发展，通过自身技术的完善和对供应链额掌控，构建了一套由传统燃油、混合动力、纯电动力的产品体系。\n比亚迪的发展模式，基本上代表了中国传统车企在新能源汽车方面的产品结构。\n简单说来，传统车企在新能源汽车方面的尝试，受燃油汽车设计理念影响，导致传统车企推出的新能源汽车大多是在燃油版的基础上进行改动，而很少有针对新能源汽车进行重新设计的。\n这直接导致了传统车企在新能源汽车发展的初期，无法通过对燃油版的改进和升级，在汽车平台架构（如底盘/内部空间）等方面获得优势。\n这一现象的改观，要从2014年开始说起，带有互联网基因的造车新势力切入后，在传统车企的燃油车改混动/电动的基础上，造车新势力们将新能源汽车推到了全电动力汽车，加上在营销、交互及信息流环节引入了互联网思维，实现了“电动化、联网化”。\n但是无论传统车企或者造车新势力们，距离政策提出的“新四化”中的智能化和共享化，仍有不少差距，这主要体现在智能汽车对于“智能交互”的要求，在5G时代的物联网中，变得非常的高。\n换句话说，无论是传统车企的改进，还是造车新势力的新能源汽车，到全电气化的实现，都未曾达到真正的智能化水平。\n在新眸看来，未来汽车发展，势必将是在低延时、大带宽基础上实现的智能汽车，以及无人自动驾驶。\n\n如果说造车新势力们进入新能源汽车领域，恰好赶上了燃油车向电动车迁移的特殊时期的话，那么，现在百度宣布进入汽车领域，选择亲自入场造车，则是抓住了电动车向基于人工智能的智能汽车转变的关键时期。\n就现阶段而言，大部分传统车企/造车新势力在智能驾驶方面，还停留在智能驾驶L 2.5级别或以下阶段。\n2021年1月，百度宣布成立智能汽车公司，在正式进入汽车领域前，百度就已经在2016年9月，于加州获得自动驾驶路测牌照，而在此之前，获得该地区路测牌照的互联网公司只有Waymo。\n时间回溯到2019年7月，在获得北京T4级别牌照后，百度推出了自己的无人驾驶出租车项目Robotaxi，并实现了正式运营。今年年初，百度联合威马，推出L4级别的智能驾驶汽车，配合百度地图，可以实现无人自动驾驶，更能提供亚米级的车道导航。基于地图建立起来的LBS服务，已经形成了一定的生态闭环。\n在新眸看来，百度通过路测、推出项目并实现运营、联合被投资人推出智能驾驶汽车，是百度在智能汽车领域的有效尝试，而成立汽车公司，则是这些成果固化后，在集团内部落地的重要举措。\n\n从某种程度上来说，在全电气化未能在传统车企中立足之前，全电气化实际上是最近几年才逐步由造车新势力们扩宽赛道，但与造车新势力们对于新能源汽车全电动力不同，在百度汽车新任CEO夏一平看来，如果把汽车行业与手机行业相印证的来看，传统汽车时代便是以诺基亚为代表的功能机时代，到特斯拉等刚起步起步做这个事情的时候，已经发展到早期智能手机时代，比如iPhone 3GS，而现在，汽车行业则应该进入到全新的智能手机时代，比如Mate 40Pro或者iPhone 12 Max。\n夏一平认为，汽车下一个真正的竞争阶段其实就是智能化。\n也就是说，百度希望通过对自身的资源整合，从而达到智能化的需求，是实现无人自动驾驶的重要底层支持，即在全电动力向全电气化过程中，在“新能源汽车”全电气化的基础上实现智能化，从而建造一台真正意义上的智能汽车。\n02 多层次的生态拓扑\n智能汽车的基础是生态建设，这是不可置否的。\n在百度和吉利宣布合作后，吉利在去年9月份推出的SEA（Sustainable Experience Architecture，智能可进化体验架构）浩瀚平台也进一步揭开了神秘的面纱。在官方的信息中，这个平台展现给车厂、开发者及终端用户，最直观的就是在“车载系统”上，明确的定义了硬件层、系统层、生态层。\n对于普通用户，如果这三个名词不是那么容易理解的话，可以对照的看一下苹果对于iPhone、iOS、AppStore三者的描述和关系。\n事实上，自2013年进入智能驾驶领域起，百度已经慢慢成长为全球四大车载平台之一。\n根据公开资料，百度依托 Apollo 开源生态，以自动驾驶、汽车智能化、智能交通为核心的三大赛道，为下游客户提供模块化产品、服务等解决方案。\n与此同时，Apollo系统在实际应用中，能根据所在地的相关要求，提供“车辆认证、硬件开发平台、开源软件平台、云端服务平台”等核心组件，从一定程度上，覆盖了硬件、软件、智能驾驶解决方案，甚至可根据所在地，提供自动驾驶出行服务Apollo GO、车联网等全生态链的覆盖。\n而百度在长沙全面开放Apollo Robotaxi，代表了国内无人自动驾驶L4级别的汽车，成为国内首个通过国民级应用向公众开放的自动驾驶出租车服务开始规模化商用。\n据公开报道，百度还计划未来三年将Robotaxi的试运营服务开放至30个城市，部署至少3000辆自动驾驶出租车，为3000万用户提供服务。\nApollo Robotaxi服务上线百度地图及百度App 智能小程序，使得百度的无人自动驾驶服务，从技术到落地，成为现实。去年10月10日，百度Apollo自动驾驶出租车正式在北京全面开启运营，预示百度无人自动驾驶Robotaxi的商业化落地在一定程度上取得成效。\n\n扩大到车联网生态上，小度车载OS在车厂前装量产车型出厂的预装搭载率市场占比第一。Apollo系统与超过70家车企共计推出或升级超过600款车型，已实现超过100万台的小度车载OS前装量产搭载。\n在百度与合作伙伴的共同发展中，比较直观的一点是，百度通过对Apollo系统进行开源，以获得更多的车企、开发者和终端用户的支持。在这个过程中，百度扮演的角色不仅仅是系统软件提供者，而是一个底层生态建设的主导者。\n这一点和Waymo比较相似，在智能汽车的合作开发过程中，百度所表现出来的主导性更强，包含了智能硬件开发、车型架构设计等。\n\n随着Apollo开源进程的加深加快，Robotaxi的小范围商用，以及小度车载OS与车厂的前装的增加，百度的生态已经初具规模。\n在智能驾驶上，百度选择在新能源汽车的基础上实现智能化，就现阶段看来，应该是百度较为明确的选择。\n百度与其他众多车企，在智能驾驶方面的布局，其实已经拉开了一个身段。对于现阶段的百度来说，最重要的任务，不应该是继续打造概念，而是通过对自身优势的整合，形成一定的生态闭环。\n\nRobotaxi的落地，也是国内尤其是百度在L4级别无人自动驾驶方面的一次尝试。基于商用的数据反馈，百度将会利用自身的技术优势，和人工智能优势，实现L4级别无人自动驾驶的大众化普及。\n新眸认为，未来，百度与合作伙伴的关系，不仅仅是停留在软件层面、数据层面和技术层面，更是深入到硬件的综合设计，在整个汽车的各子系统中，百度都将自身的技术能力融入其中，以完成多层次的生态拓扑。\n\n03 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