异动解读 | 华纳兄弟流媒体用户暴增,盘前股价大涨5.14%

异动解读2025-02-27

华纳兄弟探索公司(WBD)股价今日盘前大涨5.14%,引发市场广泛关注。该公司公布,截至2026年其流媒体服务Max的订阅用户数预计将达到1.5亿,远高于此前预期的1.358亿,这也成为推动股价大涨的主要原因。

Max流媒体服务目前已在全球70多个国家推出,后续还将在德国、意大利等地区陆续上线,公司在流媒体领域的全球扩张步伐加快。第四季度Max新增640万直接面向消费者的订阅用户,超出市场预期。

虽然华纳兄弟的传统电视网络业务因受流媒体趋势冲击而出现广告和订阅收入下降,但公司在流媒体领域取得的优异表现,为整体业绩带来强劲支撑。受流媒体前景看好的利好因素影响,市场对华纳兄弟公司的长期增长前景充满信心,因此推动股价在盘前交易中大幅飙升。

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