蔚来、小鹏月交付首超万辆，造车新势力挑战新目标

上海证券报2021-10-08

造车新势力在刚刚过去的9月取得标志性成绩，蔚来汽车和小鹏汽车的月度交付数据首度突破万辆，理想汽车因芯片短缺跌出前三名。三年前的2018年，蔚来汽车的李斌与小鹏汽车的何小鹏曾有个“一万辆交付”的赌局，胜负标的是蔚来汽车当年能否成功交付一万辆；三年后，双方月度交付量破万辆。从一年一万辆，到一个月一万辆，再到一年十万辆的新目标，造车新势力的市场表现用何小鹏的话来概括，便是“智能电动车的拐点已经来临。”...

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WYing
2021-10-08
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2021-10-08
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理想缺“芯”\n小鹏汽车率先披露9月交付数据，当月共交付10412辆，其中售价更高的小鹏P7交付7512台。面对这样的成绩，小鹏汽车董事长何小鹏在社交平台上感慨道；“从0到10000，真的很多感慨，对绝大部分整车厂这都是一个小目标，但是对于我们真的很难。”\n事实上，小鹏汽车月度交付量破万辆并未超出预期。\n在8月底举行的小鹏汽车二季度财报电话会上，何小鹏曾透露月度交付量峰值有望在今年第四季度突破1.5万辆。他判断的依据是小鹏汽车在产品投放上的持续加码，改款车型G3i在9月进入规模交付阶段，全新车型P5在10月起正式对外交付，都将支撑其月度交付量的进一步增加。\n不过，小鹏汽车虽然宣称“成为造车新势力中第一家月交付过万的企业”，但9月造车新势力交付头名另有其人。\n三季度以来接连受到辅助驾驶事故、供应链受限等影响的蔚来汽车，在9月终于“扬眉吐气”，月交付达10628辆，以216辆的微弱优势领先小鹏汽车。ES6仍是蔚来汽车的主力车型，当月交付5260辆，紧随其后的是3390辆的EC6和1978辆的ES8。\n需要说明的是，蔚来汽车因个别零部件供应受限严重影响了ES6和EC6的生产，导致8月交付量仅为5880辆，“先抑后扬”的蔚来汽车能否延续月度交付破万辆的势头尚且未知。但随着ES8于9月30日在挪威正式上市并交付用户，海外市场的开拓有望为其带来增量。\n此前月交付一度迫近万辆大关的理想汽车，9月受芯片供应短缺的影响，交付量从8月份的9433辆减少至7094辆，并被同期交付7699辆的哪吒汽车挤下造车新势力月交付榜的前三甲。在此之前，理想汽车公告称，因芯片供应的恢复不及预期，将今年三季度交付量展望从此前的2.5万辆至2.6万辆下调至2.45万辆。除供应链影响外，车型单一同样困扰着理想汽车。目前，理想汽车只有理想ONE一款车型在售，而这一现状要到2022年推出一款基于正在研发的全新X平台的车型才会得以改善。\n此外，同样受芯片供应不足影响的零跑汽车，9月交付数量环比微降8.8%为4095辆；威马汽车交付5005辆，同比增长超过100%。\n下一个目标：年销10万辆\n月度交付量破万辆，让市场对造车新势力年销10万辆充满想象，后者也被视为经营步入正轨的标志。\n“一年卖出10万辆车是所有未来可能性的前提。”何小鹏曾如此表示。事实上，从2012年第一辆量产车下线，到2017年交付10.32万辆，特斯拉用5年时间才达成年销10万辆的目标，但次年的交付量便超过20万辆，并在当年连续两个季度实现盈利。\n但从数据上看，“蔚小理”在今年达成年销10万辆的可能性并不高。\n累计数据方面，截至三季度末已累计交付6.64万辆的蔚来汽车距离年销10万辆的目标最近；但若能保持第三季度的增速，累计交付5.64万辆的小鹏汽车和5.53万辆的理想汽车均有可能后来居上。第三季度，蔚来汽车、小鹏汽车和理想汽车分别交付2.44万辆、2.57万辆和2.51万辆，环比分别增长11.61%、48%和42%。\n尽管蔚来汽车的单车售价更高，但另外两家则凭借着第三季度的环比高增长，有望进一步缩小与蔚来汽车在营收的上的差距。\n二季度财报显示，蔚来汽车、理想汽车和小鹏汽车分别实现营收84.5亿元、50.4亿元和37.61亿元，同期分别交付约2.19万辆、1.76万辆和1.74万辆，对应单车营收为38.58万元、28.64万元和21.61万元。若以此计算，蔚来汽车、小鹏汽车、理想汽车今年三季度的营收规模约为90亿元、70亿元和55亿元。\n不过，造车新势力要实现年销10万辆，不仅要应对复杂多变的供应挑战，还要面对传统车企加码新能源汽车后日趋激烈的市场竞争。","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":823463640,"gmtCreate":1633655110427,"gmtModify":1633655110553,"author":{"id":"3578032265111945","authorId":"3578032265111945","name":"WYing","avatar":"https://static.tigerbbs.com/80583e319c493104d8bd1e597b2da753","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"好","listText":"好","text":"好","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/823463640","repostId":1161138370,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":823485416,"gmtCreate":1633654877187,"gmtModify":1633654877326,"author":{"id":"4087388536084620","authorId":"4087388536084620","name":"ling88888","avatar":"https://static.tigerbbs.com/f8a36baa5ff4590b1054588f0a0d8aa1","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"好的","listText":"好的","text":"好的","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/823485416","repostId":1161138370,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":24,"commentSize":2,"repostSize":0,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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