Google to Slash Fee It Takes From App Subscriptions in Half

Bloomberg2021-10-22

Commission will drop to 15% from 30% following scrutiny Play Store previously only lowered the fee after one year Alphabet Inc.’s Google is slashing the fees it takes from subscription services on ...

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精彩评论

jerryang17
2021-10-22
jerryang17
Hope it doesn't affect the company's bottom line.
hkwan
2021-10-22
hkwan
g
Jsgoh28
2021-10-22
Jsgoh28
Tell me your opinion about this news...
- tanpp2307:
  Agree!
- oliviaeex:
  slash fee? but they will earn from elsewhere
BlueHi5
2021-10-22
BlueHi5
Comment
- hkwan:
  k
- Jsgoh28:
  Like
天财寻者
2021-10-22
天财寻者
Just to spike Apple?
- TinPLJ:
  [微笑]
- Winkingbear:
  Hmmm who knows
10f6ccb4
2021-10-22
10f6ccb4
[微笑]
- OCA:
  [财迷]

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Previously, subscription apps were charged 30% for the first year, then 15% thereafter. Google also charged 15% for the first $1 million in revenue.\nGoogle said it’s making the change because “customer churn makes it challenging for subscription businesses to benefit” from getting a discount in the second year. “Digital subscriptions have become one of the fastest-growing models for developers, but we know that subscription businesses face specific challenges in customer acquisition and retention,” Sameer Samat, a vice president at Google, said in a blog post.\nThe company also faces broader criticism that the Google and Apple Inc. app stores have grown too powerful and force developers to play by restrictive rules. Apple also charges 15% for subscriptions after the first year, but hasn’t lowered the cut from 30% in Year One.\nShares of popular subscription apps rallied on the news.Bumble Inc. and Match Group Inc., two developers of dating services, gained as much as 7.5% and 10.3%. Music streaming giant Spotify Technology SA rose as much as 1.5%.\nGoogle Play apps that aren’t subscription-based will still have to share 30% of their revenue, but that drops to 15% for the first $1 million in revenue as well. The company says that 99% of developers qualify for a service fee of 15% or less.\nGaming revenue, the largest driver of both Google Play and App Store sales, won’t see much of an impact. That’s because most games use in-app-purchases, which are separate from subscriptions. Subscriptions typically apply to productivity services, media apps like newspapers and music services, and dating apps.\nThe company is also changing its fee structure for media apps. Earlier this year, Google launched a Play Media Experience program for select developers that charged a variable rate below 15% depending on the type of media app. The program will now make rates as low as 10% for those partners. 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to spike Apple?&nbsp;","listText":"Just to spike Apple?&nbsp;","text":"Just to spike Apple?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":9,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/851072171","repostId":1158056981,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6282678,"gmtCreate":1634863404161,"gmtModify":1634863404195,"authorId":3584319358314273,"author":{"id":3584319358314273,"authorId":3584319358314273,"name":"TinPLJ","avatar":"https://static.tigerbbs.com/1f44e52db537ba004a729d3ccce38cef","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":851072171,"type":1,"supId":0,"prevId":0,"content":"[微笑]","text":"[微笑]","html":"[微笑]"},{"id":6282310,"gmtCreate":1634861879393,"gmtModify":1634861879508,"authorId":3566159832938847,"author":{"id":3566159832938847,"authorId":3566159832938847,"name":"Winkingbear","avatar":"https://static.tigerbbs.com/fa59ca544b59fdba57ec5b04668be509","vip":1,"crmLevel":6,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":851072171,"type":1,"supId":0,"prevId":0,"content":"Hmmm 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