以酱香咖啡之名：茅台与瑞幸咖啡各取所需

华尔街见闻2023-09-04

继“第一口”LV之后，白酒行业的奢品贵州茅台也盯上了咖啡赛道。9月4日，由瑞幸咖啡与贵州茅台合作推出的“酱香拿铁”在全国的瑞幸咖啡门店上市销售。同日，瑞幸咖啡正式宣布与贵州茅台达成战略合作，成为首个与贵州茅台达成战略合作的中国连锁餐饮品牌。公开信息显示，“酱香拿铁”的零售价38元/杯，使用相关优惠券后到手价约19元/杯。据介绍，酱香拿铁使用白酒风味厚奶，该饮品的酒精度数低于0.5%vol。近年来...

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二维
2023-09-04
二维
第一次遇到买杯咖啡要等两个小时的情况
昨夜梦见你
2023-09-04
昨夜梦见你
今日酱香拿铁预计首日400万➕[财迷] [财迷] [财迷]

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href=https://wallstreetcn.com/articles/3697090><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>继“第一口”LV之后，白酒行业的奢品贵州茅台也盯上了咖啡赛道。9月4日，由瑞幸咖啡与贵州茅台合作推出的“酱香拿铁”在全国的瑞幸咖啡门店上市销售。同日，瑞幸咖啡正式宣布与贵州茅台达成战略合作，成为首个与贵州茅台达成战略合作的中国连锁餐饮品牌。公开信息显示，“酱香拿铁”的零售价38元/杯，使用相关优惠券后到手价约19元/杯。据介绍，酱香拿铁使用白酒风味厚奶 ，该饮品的酒精度数低于0.5%vol。近年来...</p>\n\n<a 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