江苏省消保委约谈PC端弹窗问题相关企业：限期整改！

江苏省消保委2021-09-14

互联网弹窗相关问题一直以来倍受广大用户诟病，成为恼人的“牛皮癣”。为促进行业健康发展，督促相关企业落实主体责任，切实维护消费者合法权益，江苏省消保委开展了PC端应用软件网络弹窗调查，并于7月份发布了调查报告，向社会披露相关问题，引发广泛关注。9月14日上午，江苏省消保委针对调查发现的问题，对360安全浏览器、360安全卫士、小鸟壁纸、酷我音乐、爱奇艺、暴风影音、搜狗输入法、ACDSee、2345...

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精彩评论

Tyliew
2021-09-15
Tyliew
没完没了。[捂脸]
doudoumi
2021-09-14
doudoumi
没完没了靠
美美滴玩
2021-09-14
美美滴玩
这个可以说是大快人心
洛克人
2021-09-14
洛克人
360岂不是要倒闭
BP小林
2021-09-14
BP小林
[财迷] [财迷] [财迷]
远东索罗斯
2021-09-14
远东索罗斯
谁还用360，最大的流氓软件。

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limit!","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/4b79d165910d71ce5e76d5d5cb573cf3","symbols_score_info":{"00700":0.9,"03601":0.9,"IQ":0.9,"SOGO":0.9,"XNET":0.9},"content_text":"互联网弹窗相关问题一直以来倍受广大用户诟病，成为恼人的“牛皮癣”。为促进行业健康发展，督促相关企业落实主体责任，切实维护消费者合法权益，江苏省消保委开展了PC端应用软件网络弹窗调查，并于7月份发布了调查报告，向社会披露相关问题，引发广泛关注。9月14日上午，江苏省消保委针对调查发现的问题，对360安全浏览器、360安全卫士、小鸟壁纸、酷我音乐、爱奇艺、暴风影音、搜狗输入法、ACDSee、2345看图王、鲁大师、QQ浏览器、腾讯视频、爱剪辑、迅雷、太平洋下载中心、华军软件园等PC端应用软件及下载平台所属共14家企业，进行公开线上线下集中约谈。\n约谈指出，调查发现：\n\n网络弹窗存在内容违法情况；\n网络弹窗形式方面问题多发；\n多款软件弹窗无法“一键关闭”；\n部分软件无法设置弹出周期，永久关闭难实现；\n消费者经常遭遇捆绑安装与默认勾选下载问题。\n\n约谈要求，各应用软件所属企业要自查自纠，在七个工作日内提交书面整改优化方案，积极回应消费者诉求，保障消费者合法权益，营造一个放心、安全的互联网空间。\n一是切实保证弹窗内容合法合规。在今年全国“扫黄打非”办公室开展的“新风2021”行动中，明确开展网络弹窗专项整治，加大对低俗网络弹窗的处罚力度。《广告法》《互联网信息服务管理办法》《互联网广告管理暂行办法》对互联网信息和互联网广告发布提出明确要求，不得涉及淫秽、色情、暴力等内容。企业应进一步加强自检自查，对第三方合作广告加强审核，严禁传播或以软色情内容诱导点击等打擦边球的情况，确保网络弹窗内容合法、绿色、健康、安全。\n二是明确标注“广告”字样及内容来源。《广告法》和《互联网广告管理暂行办法》明确规定，互联网广告应当具有可识别性，显著标明“广告”,使消费者能够辨明其为广告。在目前信息多元化时代，消费者面对海量信息难以辨别，对商业性广告如果企业不标注“广告”字样，标明广告来源，极易造成消费者辨析困难，加大网络受骗风险。企业应按照相关要求，对商业性广告标注“广告”字样及清晰标明内容来源。\n三是确保“一键关闭”无障碍实现。《广告法》《互联网广告管理暂行办法》《规范互联网信息服务市场秩序若干规定》中皆明确要求，互联网页面以弹出等形式发布的广告，应当显著标明关闭标志或退出窗口的功能标识。企业要确保网络弹窗“一键关闭”，严禁出现虚假关闭按钮、虚标倒计时按钮、关闭按钮隐蔽化模糊化或存在误导等情形。\n四是优化弹窗尺寸大小、弹出频率等形式问题。国家网信办等部门联合开展的“整治网络弹窗”专项行动要求，要控制网络弹窗的数量和位置，不得影响网民消费体验。目前，相关法律法规对网络弹窗大小及弹出频率等虽无明确规定，但企业无论从珍惜声誉、呵护消费者的信任还是保障消费者权益出发都应积极控制弹窗的尺寸大小、弹出频率及数量，不影响网民消费体验。\n五是优化网络弹窗设置，设置弹出周期。弹出周期的设置是消费者选择权的重要体现，面对企业推送的资讯、广告等信息，消费者有权通过“不再弹出”或“一周内不弹出”等选项表达自身对内容的选择和对企业推送的态度。企业应进一步优化网络弹窗设置，明确弹出周期，并且确保设置有效，充分保障消费者选择权。\n六是取消下载默认勾选。《规范互联网信息服务市场秩序若干规定》第九条“互联网信息服务终端软件捆绑其他软件的，应当以显著方式提示用户，由用户主动选择是否安装或使用，并提供独立的卸载或者关闭方式，不得附加不合理条件”。“默认勾选”的做法属于消费者被动选择，加之默认勾选的软件都很隐蔽，消费者很容易因为安装习惯捆绑下载，企业应取消“默认勾选”套路，充分尊重消费者自主选择权。\n七是加强软件审核机制。各软件下载平台应进一步强化自身主体责任，加强对上架软件的准入审核，强化对软件网络弹窗违法内容、诱导推广、无法“一键关闭”等违规行为的监测。同时各下载平台要提供便捷畅通的消费者投诉举报渠道，及时反馈消费者诉求，对于恶意侵犯消费者合法权益的软件及时采取要求修改、下架软件等措施保护平台用户合法权益。\n江苏省消保委副主任兼秘书长陆惜春在约谈会上强调，弹窗引发的乱象，依法施治是根本之策，我们必须坚持监督规范和促进发展两手并重、两手都要硬。对于应用软件运营商而言，要有用户意识，把用户权益、使用体验和社会责任扛在肩上、放在心里，以创造正向社会价值为目标，拒绝滥用数字技术侵害消费者合法权益这是企业行稳致远的必然选择，也是应用软件赢得用户的关键所在。弹窗广告治理需要企业自律、监管发力，也需要网民参与，网上网下共同努力，形成共治。对此，我们认为，应强化协同共治，为网络弹窗设立“规范墙”；制定相关标准，为网络弹窗套上“制度锁”；提高行业自律，为网络弹窗开启“自治阀”；加大宣传教育，为网络弹窗安装“警示灯”。同时，希望各应用软件所属企业认真自查，主动整改，少一些套路、多一些真诚，担负起更坚实的责任，严守法律相关规定，重视用户诉求，抵制行业乱象，切实保障消费者合法权益，以向上向善的价值观来规范和指引弹窗的应用，还消费者一个清爽、绿色、友好的网络空间。\n\n各软件所属企业表示，诚恳接受江苏省消保委监督，将按照此次约谈会提出的整改要求，结合自身存在的问题，按时提交书面整改优化方案，切实履行主体责任，并与江苏省消保委保持紧密沟通。\n下一步，江苏省消保委将持续发力，采取系列措施，着力净化PC端网络环境，确保互联网软件公司及下载平台规范化经营，保障广大消费者合法权益。\n一是持续跟踪关注，确保整改到位。省消保委将积极履行监督职责，对PC端应用软件网络弹窗整改情况持续关注和跟踪，确保整改落实到位，后期跟踪整改优化结果；对于态度消极、坚持不予整改的企业，省消保委将依据《消费者权益保护法》赋予消费者组织的法定职责，不排除必要时通过公益诉讼等法律途径，坚决维护消费者整体利益。\n二是呈报合理建议，强化监管力度。针对PC端网络弹窗侵害消费者合法权益的现象，省消保委将结合调查发现的问题、约谈效果及企业反馈情况积极向相关部门具函，提出有助于PC端网络弹窗问题监管的合理化建议，争取主管部门的高度重视，进一步加强行政执法力度。\n三是发起团体标准，规范行业发展。省消保委将进一步扩大社会监督作用，与相关企业积极沟通，联合相关部门与企业探讨制定PC端应用软件网络弹窗相关团体标准，对弹窗数量、尺寸、位置总体控制，对弹窗进行精准监督、有效规范，保障消费者合法权益，为消费者创建安全、绿色、友好的网络环境。\n江苏省消保委公益律师团律师、南京市产品质量监督检验院工程师、PC端应用软件及下载平台所属企业及新闻媒体等代表参加约谈，约谈会由江苏省消保委副主任兼秘书长陆惜春主持。","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":882998626,"gmtCreate":1631637077665,"gmtModify":1631890772996,"author":{"id":"3586350955637820","authorId":"3586350955637820","name":"Tyliew","avatar":"https://static.tigerbbs.com/160e574cf1b0ade27622b7fde3d21d2b","vip":1,"crmLevel":6,"crmLevelSwitch":0,"authorIdStr":"3586350955637820","idStr":"3586350955637820"},"htmlText":"没完没了。[捂脸]&nbsp;","listText":"没完没了。[捂脸]&nbsp;","text":"没完没了。[捂脸]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/882998626","repostId":1152530439,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":886779208,"gmtCreate":1631628389704,"gmtModify":1631628389704,"author":{"id":"3575160416881067","authorId":"3575160416881067","name":"doudoumi","avatar":"https://static.tigerbbs.com/dd635ed2947aaad766fa7044d43cc429","vip":1,"hat":"https://static.tigerbbs.com/d54f48232ec41d764838ad8d7c381060","crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3575160416881067","idStr":"3575160416881067"},"htmlText":"没完没了靠","listText":"没完没了靠","text":"没完没了靠","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/886779208","repostId":1152530439,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":886734868,"gmtCreate":1631625175554,"gmtModify":1631625175554,"author":{"id":"3432436743234777","authorId":"3432436743234777","name":"美美滴玩","avatar":"https://static.tigerbbs.com/adc1ae21ba1a5565fd00de55225ea9cd","vip":1,"crmLevel":7,"crmLevelSwitch":0,"authorIdStr":"3432436743234777","idStr":"3432436743234777"},"htmlText":"这个可以说是大快人心","listText":"这个可以说是大快人心","text":"这个可以说是大快人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