美团内测“饭小圈”，试水外卖社交

Tech星球2021-08-12

QQ有QQ空间、微信有朋友圈、淘宝有淘友圈、拼多多有拼小圈、抖音有抖音同城圈，美团在近期也做了个圈子。 Tech星球独家获悉，继美团推出“商家群聊”后，美团围绕外卖场景再次搭建了一个社交体系，该功能于7月份开始放量内测，名为“饭小圈”，是一款基于微信好友和通讯录好友，建立社交关系的外卖分享平台。 Tech星球体验后发现，美团的“饭小圈”在玩法上和朋友圈相类似，只不过分享的内容仅限于外卖订单（美食、...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

战神V8
2021-08-12
战神V8
不看好
Cyndilim93
2021-08-12
Cyndilim93
[呆住]

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/1149433485?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/e1238455e09ac8d1135014cb37eb0f4d","is_english":false,"pubTime":"2021-08-12 08:32","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1149433485","market":"hk","top_or_hot":-1,"title":"美团内测“饭小圈”，试水外卖社交","media":"Tech星球","content":"<div>\n<p>QQ有QQ空间、微信有朋友圈、淘宝有淘友圈、拼多多有拼小圈、抖音有抖音同城圈，美团在近期也做了个圈子。\nTech星球独家获悉，继美团推出“商家群聊”后，美团围绕外卖场景再次搭建了一个社交体系，该功能于7月份开始放量内测，名为“饭小圈”，是一款基于微信好友和通讯录好友，建立社交关系的外卖分享平台。\nTech星球体验后发现，美团的“饭小圈”在玩法上和朋友圈相类似，只不过分享的内容仅限于外卖订单（美食、...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/CCbwvHSKQNRy-7kwJ4bObg\">网页链接</a>\n\n</div>\n","source":"techxq","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美团内测“饭小圈”，试水外卖社交</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美团内测“饭小圈”，试水外卖社交\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-08-12 08:32 北京时间&nbsp;&nbsp;&nbsp;<a href=https://mp.weixin.qq.com/s/CCbwvHSKQNRy-7kwJ4bObg><strong>Tech星球</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>QQ有QQ空间、微信有朋友圈、淘宝有淘友圈、拼多多有拼小圈、抖音有抖音同城圈，美团在近期也做了个圈子。\nTech星球独家获悉，继美团推出“商家群聊”后，美团围绕外卖场景再次搭建了一个社交体系，该功能于7月份开始放量内测，名为“饭小圈”，是一款基于微信好友和通讯录好友，建立社交关系的外卖分享平台。\nTech星球体验后发现，美团的“饭小圈”在玩法上和朋友圈相类似，只不过分享的内容仅限于外卖订单（美食、...</p>\n\n<a href=\"https://mp.weixin.qq.com/s/CCbwvHSKQNRy-7kwJ4bObg\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"QNETCN","symbol_name":"纳斯达克中美互联网老虎指数","start_time":0,"source_url":"https://mp.weixin.qq.com/s/CCbwvHSKQNRy-7kwJ4bObg","article_id":"1149433485","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/e1238455e09ac8d1135014cb37eb0f4d"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1149433485","pubTimestamp":1628728326,"sourceInfo":{"source_id":"techxq","name":"Tech星球"},"weMediaInfo":null,"summary":"QQ有QQ空间、微信有朋友圈、淘宝有淘友圈、拼多多有拼小圈、抖音有抖音同城圈，美团在近期也做了个圈子。\nTech星球独家获悉，继美团推出“商家群聊”后，美团围绕外卖场景再次搭建了一个社交体系，该功能于","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","03690":"美团-W"},"translate_title":"The US group tests the \"small rice circle\" and tests the water take-out socialization","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/56c778a11eadec0a87bd27149373c8a6","symbols_score_info":{"03690":0.9,"QNETCN":0.9},"content_text":"QQ有QQ空间、微信有朋友圈、淘宝有淘友圈、拼多多有拼小圈、抖音有抖音同城圈，美团在近期也做了个圈子。\nTech星球独家获悉，继美团推出“商家群聊”后，美团围绕外卖场景再次搭建了一个社交体系，该功能于7月份开始放量内测，名为“饭小圈”，是一款基于微信好友和通讯录好友，建立社交关系的外卖分享平台。\nTech星球体验后发现，美团的“饭小圈”在玩法上和朋友圈相类似，只不过分享的内容仅限于外卖订单（美食、甜品等），可以看到朋友又推荐了什么美食。\n目前，该功能还处于内测阶段，只能通过微信好友分享或通讯录分享，邀请开通该功能。\n\n开通成功后，该功能可在美团App内的“消息”中进行查看。在饭小圈内，可以看到朋友分享的美食订单，用户可以对该订单进行评论和点赞，此外，还可以点击“跟着吃”进行消费，成为商家重要的一个交易入口。\n用户也可以亲自分享外卖订单。据悉，用户首次开启“饭小圈”后，系统将根据用户的勾选情况自动分享30天内最近的2条外卖。此后，用户的外卖订单会在支付成功2分钟后，以商品动态形式自动分享到饭小圈，或者用户可在外卖订单的支付成功页面，取消具体订单中的商品分享至饭小圈，用户也可以对以上分享内容进行删除。\n\n值得注意的是，Tech星球发现，饭小圈支持添加好友。可通过点击饭小圈首页上方的“好友”进行添加，好友统一叫做“饭友”。具体添加的方式则为“微信分享”和“通讯录”添加好友两种方式。\n据规则介绍，饭小圈的好友除了这些熟人好友外，系统还会通过分析用户在美团其他游戏和场景的互动信息，将跟用户有过互动的其他用户识别为自己可能认识的好友进行推荐。此外，在编辑个人资料的时候，会有填写位置的选项，不排除后期饭小圈会基于地理位置，进行好友以及内容的推送。\n\n据悉，饭小圈后期还会上线更多互动的场景，一位消息人士向Tech星球表示，饭小圈后期还会增加实时聊天功能，满足用户的社交需求。\n美团财报显示，截至2021年3月底，美团年度交易用户数和活跃商户数均创历史新高，分别为5.7亿和710万，但需要注意的是，王兴在电话会里表示，至少一半来自于美团优选2600个市县的下沉用户，这意味着外卖、电商等业务的用户数仍有很大的增长空间。\n随着美团近期推出商家群聊、饭小圈等功能，不难看出，美团希望通过社交发展和巩固新用户，并促进用户在美团消费，而不是成为一个单纯的社交工具。\n外卖平台走向社交平台可能成功吗？据36氪介绍，在国外，有一款名为Snackpass的App，在新校园上线后的平均渗透率超过80%。用户平均每月使用Snackpass下单4.5次，以分享的形式将外卖订单信息分享出去，在熟人关系链中，用户能了解到好友的吃喝喜好，并参与其中，甚至激起新用户的消费欲，帮助Snackpass的用户规模和消费得到快速增长。除了该产品外，SnapChat和Facebook等公司也正在此领域进行相关布局。\n嗅觉敏锐的美团显然会按照美食社交这个方向进行探索。饭小圈的推出，可以让美团补齐社交和内容的短板，对于美团而言，不是为了社交而发展社交，通过社交去促进用户消费才是其最终的目的。","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":895856978,"gmtCreate":1628734917094,"gmtModify":1628734917094,"author":{"id":"6205532399920","authorId":"6205532399920","name":"战神V8","avatar":"https://static.tigerbbs.com/2593c485b579145c6f84d9492b37b792","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"不看好","listText":"不看好","text":"不看好","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/895856978","repostId":1149433485,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":895826803,"gmtCreate":1628734448602,"gmtModify":1631890142639,"author":{"id":"3586928132531672","authorId":"3586928132531672","name":"Cyndilim93","avatar":"https://static.tigerbbs.com/f3a31cb90d66b7a8374dcb75a6842f98","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"[呆住]&nbsp;","listText":"[呆住]&nbsp;","text":"[呆住]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/895826803","repostId":1149433485,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":18,"commentSize":2,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.25.1","shortVersion":"4.25.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1149433485"}