异动解读 | Snap Inc.盘中大涨8.62% 业绩超预期推动股价上行

异动解读08-09

Snap Inc.(SNAP.US)今日盘中大涨8.62%,引发市场广泛关注。分析人士认为,这主要是由于公司最新财报业绩超出预期,加之广告业务转型取得进展,提振了投资者对公司长期增长前景的信心。

根据Snap Inc.最新公布的2024年第二季度财报,公司实现营收12.4亿美元,同比增长16%,超出市场预期。尽管广告收入增速放缓,但公司正在调整广告业务策略,将重点转移至直接反应(DR)广告,以应对品牌宣传广告的波动性。

此外,Snap的日活跃用户数持续增长,达到4.32亿,同比增长9%。公司持续加大对内容平台的投资,通过改善内容推荐算法、加强外部合作等措施,提升了用户粘性和活跃度。在AR(增强现实)领域,Snap也在不断整合资源,推出新功能和创作工具,有望扩大广告商覆盖范围,增强用户体验。

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