iPhone 13热卖背后，是中国厂商的“血泪史”

IT时报2021-10-09

文/王昕这个国庆长假，iPhone 13卖得很火。一线城市的苹果店里人满为患、一机难求；海南免税店门口，购买iPhone 13的队伍长过了LV和Gucci们；一款如此平凡的iPhone换代新品，却创下了苹果最长等待期，热门机型等候期超过1个月。被热情的中国消费者忽略的是，iPhone 13火爆热卖的背后，隐藏的却是国内手机代工供应链和手机厂商们的“血泪史”——苹果一手牢牢控制着国内供应链厂商...

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精彩评论

钱包君你要振作起来
2021-10-10
钱包君你要振作起来
我没有买iPhone 13
- 一茗王:
  👍
Melinda2021
2021-10-10
Melinda2021
唉
Paulyang
2021-10-10
Paulyang
只能说苹果在创业初期的品牌营造太成功了
- AllanLaw7878:
  K
Jet2017
2021-10-10
Jet2017
也许是做梦
- CMChai100:
  奋斗以及做梦是一起的
- Jet2017:
  奋斗就是痴人说梦？
中国ChinaATM
2021-10-10
中国ChinaATM
别买苹果了
- JinWee:
  阅

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13降价了800元，那么这一定不是库克发了善心，而是降价成本被多多少少转嫁到工业富联、立讯精密、蓝思科技、歌尔股份等苹果供应链厂商的身上。这也是全球芯片荒、元器件涨价的大背景下，苹果还能逆势降价的主要原因之一。\n苹果在每个组件、元器件和代工赛道都安排了多家中国公司互相竞争，并借此将中国企业的毛利压到最低。苹果“零库存”，其实库存全部压在中国厂商身上，苹果订单不好的时候，中国供应链压货、喝西北风；苹果订单爆增的时候，至少十多万中国产业链工人24小时翻班生产，只为尽快将新iPhone发往全球各地。\n深圳富士康工厂，图源：东方IC\n还记得曾经被媒体反复曝光的苹果“血汗工厂”吗？还记得富士康“12连跳”吗？12个年轻的生命在没日没夜的工作压力中，失去了活下去的勇气。\n这是苹果压榨中国代工和供应链压力传递到最末梢时的无力感。隆隆的产线这些天来一刻不敢停歇，中国供应链被牢牢操控的状态一丝未曾改变。\n另一部分的故事来自中国手机厂商，今天，许多人为中国手机厂商的实力骄傲，但更多人不知道的是，中国手机厂商冲击中高端的道路，在苹果的压制下，一点都不比男足冲击世界杯决赛圈容易。\n这段历史也许得从2011年说起，那一年，小米1代横空出世，但高端配置仅能卖出中端价格；当时华为手机给人的印象还仅仅是运营商定制机，华为手机品牌还未“觉醒”；vivo刚刚发布第一款智能手机，未成大器；第一个向中高端发起全力冲刺的是OPPO。\n那一年，OPPO不惜血本，请国际巨星莱昂纳多·迪卡普里奥为其中高端品牌Find系列的第一款开山之作代言，创意十足的广告画面至今被人津津乐道。此后，虽然OPPO在2012和2014年连续发布了Find 3、Find 5、Find 7系列机型，但均反响平平；直至2018年，OPPO再次下血本，在巴黎卢浮宫发布了旗舰产品OPPO Find X，主打升降摄像头设计。\n图源：oppo\n多年来，冲击高端市场一直都是几乎每个国产手机厂商的梦想。华米OV的掌门人们在不同时间、不同场合都不厌其烦地表达自身品牌冲击高端的决心和信心。\n在冲击高端这条异常艰难的道路上，走得最成功的是华为。从第一次见面被徕卡“嫌弃”，不愿意与之合作，到最终借助徕卡镜头带来的手机影像技术创新逐渐站稳高端市场，取得巨大商业成功。华为手机产品线副总裁李小龙曾透露，华为徕卡镜头试产之初，良品率非常低，华为顶着巨大亏损上市销售手机，并逐渐通过技术攻关逐步实现产能爬坡和良品率提升。巅峰时期，华为曾占据国内高端手机市场超过60%份额，处于绝对领先地位。\n华为P50Pro\n如今，华为受到美国政府打压，华为手机首当其冲受到巨大影响，而小米、OPPO、vivo、荣耀在高端市场的表现都仅称得上“差强人意”。\n更可怕的是，当国产手机厂商前赴后继，不计成本，大胆创新，通过好几代产品的不懈努力，好不容易提升了一点点高端手机市场的份额。\n苹果只要一个看似轻松、实则残酷的降价举措，就能把中国手机厂商多年来努力在高端市场获得的市占率抹杀得干干净净。苹果通过“A系列芯片+iOS”创造出的封闭生态，让苹果始终可以与其他所有手机品牌处在不同维度竞争。\niPhone13搭载A15芯片\n无法完全对标竞争的产品，加上消费者对苹果品牌的痴迷认可……让苹果长期处于竞争的绝对有利位置。\n一切看起来太不公平了！苹果就像龟兔赛跑里的兔子，不一样的是，这只兔子总会在乌龟辛辛苦苦爬了好长一段路之后，再次蹦蹦跳跳地冲到前面很远的地方，留下继续艰难前行的乌龟。\n中国的手机厂商确实已经非常强大，但他们仍有打碎牙齿往肚子里咽的时候，他们在中高端市场花的心血和取得的成绩绝对不成正比。这是一个无法回避的残酷事实。\n难道苹果真的无法战胜？毫无疑问的是，中国拥有全球最强大的手机研发、生产、制造产业链，只要抓紧核心技术、先进制造两个核心要素，再加上半导体产业链的助力，中国手机产业链会早晚会迎来实现全面赶超的时机和窗口。\n也许是鸿蒙，也许是其他什么……","kind":null,"is_publish_news":false,"is_publish_highlight":true,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":828139559,"gmtCreate":1633859634366,"gmtModify":1633859634437,"author":{"id":"4093128510785090","authorId":"4093128510785090","name":"钱包君你要振作起来","avatar":"https://static.tigerbbs.com/955f79aaa5980ffddeabfcb6101dac09","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"我没有买iPhone 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