天猫成立房产部门：至少3年不赚钱，收入全补贴购房者

新浪财经2020-09-16

9月16日消息，今日天猫与易居宣布战略合作，联合推出“天猫好房”平台。据悉，天猫好房至少在未来的3年内不赚钱，所有收入100%补贴购房者。未来，天猫好房将帮助房地产企业定制线上房产旗舰店，把3D购技术、直播以及更多金融服务能力与房产行业结合，打通线上看房、购房的全链路。此外，天猫和易居共同发布“不动产交易协作机制”（ETC），将基于新的产品升级，提供新房、二手房、特价房和拍卖房四大交易场景，承载...

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