异动解读 | Deckers Outdoor Corporation股价盘中大跌20.28%,销售预期疲弱引发担忧

异动解读2025-02-01

踩踏户外休闲服饰鞋履品牌 Deckers Outdoor Corporation(DECK)股价在盘中暴跌 20.28%,引发市场广泛关注。

消息面上,该公司发布2024 财年销售预期低于预期,拖累了投资者对公司前景的信心。财报数据显示,Deckers Outdoor 2024 财年销售额 13.12 亿美元,同比增长不足 3%。其旗舰品牌 UGG 的销售占比约 52%,增长较为疲软。而高端跑鞋品牌 HOKA 的增长也未能弥补其短板。

针对业绩疲软,多家机构纷纷下调对该公司的评级和目标价。其中富国银行、Stifel 等投行下调评级至"持有"。剔除估值溢价,Deckers Outdoor 的目标价普遍下调至 210 美元左右。分析人士表示,低于预期的销售增速及增长前景令人担忧,股价下跌反映了市场对公司成长性的质疑。

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