瑞幸喘口气，对手已林立

螳螂观察2021-12-03

年轻人从未停止消费小蓝杯。今年夏天生椰拿铁被全网催货的盛景，与9天就突破270万杯销量的丝绒拿铁，都证明了瑞幸的生命力。从而，瑞幸有了一份被其CEO郭瑾一用“重要的里程碑”形容的2021年半年报。数据确实漂亮：净营收从2020上半年的15.44亿元增加到31.82亿元，同比增长106%；净亏损从去年同期的15.55亿元下降到2.11亿元，同比收窄86.4%。尤为重要的是，增长的主要驱动力...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

奋斗二十余
2021-12-04
奋斗二十余
超喜欢厚乳拿铁
龙胆虎威
2021-12-04
龙胆虎威
👍🏻
- cy8:
  ok
- E1:
  yes
神话者
2021-12-04
神话者
[微笑]
AhZhi01
2021-12-04
AhZhi01
[呆住]
Youn7276
2021-12-04
Youn7276
阅
岳营人
2021-12-03
岳营人
[微笑] [微笑] [微笑]
- 神话者:
  [微笑]

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/1132571986?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/d8ad5582ed9584d0f5fc81d20891fa71","is_english":false,"pubTime":"2021-12-03 23:29","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1132571986","market":"us","top_or_hot":-1,"title":"瑞幸喘口气，对手已林立","media":"螳螂观察","content":"<div>\n<p>年轻人从未停止消费小蓝杯。\n今年夏天生椰拿铁被全网催货的盛景，与9天就突破270万杯销量的丝绒拿铁，都证明了瑞幸的生命力。\n从而，瑞幸有了一份被其CEO郭瑾一用“重要的里程碑”形容的2021年半年报。\n数据确实漂亮：净营收从2020上半年的15.44亿元增加到31.82亿元，同比增长106%；净亏损从去年同期的15.55亿元下降到2.11亿元，同比收窄86.4%。\n尤为重要的是，增长的主要驱动力...</p>\n\n<a href=\"https://36kr.com/p/1511515267292421\">网页链接</a>\n\n</div>\n","source":"lsy1630931249598","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>瑞幸喘口气，对手已林立</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n瑞幸喘口气，对手已林立\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-12-03 23:29 北京时间&nbsp;&nbsp;&nbsp;<a href=https://36kr.com/p/1511515267292421><strong>螳螂观察</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>年轻人从未停止消费小蓝杯。\n今年夏天生椰拿铁被全网催货的盛景，与9天就突破270万杯销量的丝绒拿铁，都证明了瑞幸的生命力。\n从而，瑞幸有了一份被其CEO郭瑾一用“重要的里程碑”形容的2021年半年报。\n数据确实漂亮：净营收从2020上半年的15.44亿元增加到31.82亿元，同比增长106%；净亏损从去年同期的15.55亿元下降到2.11亿元，同比收窄86.4%。\n尤为重要的是，增长的主要驱动力...</p>\n\n<a href=\"https://36kr.com/p/1511515267292421\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LKNCY","symbol_name":"瑞幸咖啡","start_time":0,"source_url":"https://36kr.com/p/1511515267292421","article_id":"1132571986","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/d8ad5582ed9584d0f5fc81d20891fa71"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1132571986","pubTimestamp":1638545342,"sourceInfo":{"source_id":"lsy1630931249598","name":"螳螂观察"},"weMediaInfo":null,"summary":"年轻人从未停止消费小蓝杯。\n今年夏天生椰拿铁被全网催货的盛景，与9天就突破270万杯销量的丝绒拿铁，都证明了瑞幸的生命力。\n从而，瑞幸有了一份被其CEO郭瑾一用“重要的里程碑”形容的2021年半年报。","collect":0,"end_time":0,"defaultTopTitle":"36kr.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"LKNCY":"瑞幸咖啡"},"translate_title":"Ruixing caught his breath, and there were many opponents","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/c971c766c9fed2382b1320054d992569","symbols_score_info":{"LKNCY":0.9},"content_text":"年轻人从未停止消费小蓝杯。\n今年夏天生椰拿铁被全网催货的盛景，与9天就突破270万杯销量的丝绒拿铁，都证明了瑞幸的生命力。\n从而，瑞幸有了一份被其CEO郭瑾一用“重要的里程碑”形容的2021年半年报。\n数据确实漂亮：净营收从2020上半年的15.44亿元增加到31.82亿元，同比增长106%；净亏损从去年同期的15.55亿元下降到2.11亿元，同比收窄86.4%。\n尤为重要的是，增长的主要驱动力来自产品单价上涨、月平均交易用户数及产品售出量的增长。\n也就是说，瑞幸涨了价，年轻人还爱它。\n这真的意味着瑞幸“稳了”吗？\n咖啡生意，奶茶逻辑\n先看看瑞幸是怎么走出至暗时刻的。\n一个中心两个基本点：以奶咖为中心，以推新速度与触达距离为基本点。\n从进入中国起，咖啡就有“奶”作为灵魂伴侣。一个业内数据是，大约有95%的中国人不接受完全不加奶不加糖的“黑咖啡”。在中国，每卖出10杯咖啡，9杯都是奶咖。\n今年瑞幸卖得好的产品如厚乳拿铁、生椰拿铁、丝绒拿铁等，都是奶咖的“变形”。虎嗅也有报道表示，2020年以前“瑞幸研发产品，基本是咖啡类产品，但现在是奶咖类产品”。\n这与奶茶的逻辑很像。奶茶以“奶+各种茶”为基本盘，创新迭代的事则交给了水果、谷物、奶油等辅料；奶咖以“各种奶+咖啡”为基本盘，用不同的品类不同口感的奶来做创新文章。\n比如厚乳拿铁调高了奶的比例、生椰拿铁看上了椰汁，而瑞幸的丝绒拿铁，推出之际，瑞幸在咖啡杯腰封上写道：“这杯丝绒拿铁，从23款拿铁测试中内卷而出，成为今年的诚意之作”。\n23款拿铁测试，都是围绕奶咖做文章。\n\n既然把产品锚定在奶咖以适应更多消费者口味这一点上，免不了要像奶茶品牌一样，要不断推陈出新，来维持对消费者的吸引力。\n恰如齐格蒙特·鲍曼在《工作、消费主义和新穷人》中所写：“想要提高消费者的消费能力就不能让他们休息。他们需要不断地接受新的诱惑，持续处于永不枯竭的兴奋之中，持续处于怀疑和不满之中。”\n瑞幸“诱惑”消费者，有两个互为助攻的手段：\n推新速度快：瑞幸产品研发采用赛马机制，平均每研发22款产品只有一款能面向大众。比如今年上半年瑞幸推出了约50款新品，也就是说背后瑞幸研发了上千款产品。\n触达距离近：截至今年7月，经历了2020年退市风波的瑞幸咖啡，仍然拥有4030家自营店以及1293家加盟店。几乎要追平入华22年的星巴克的5360家门店。而瑞幸的这些覆盖面足够广的门店，以超强的购买便捷性，圈住了靠咖啡续命的打工人。\n这也成为了瑞幸提价的底气。\n在瑞幸的小程序上，比起暗黑美式的23元的定价，灵感拿铁的26元在定价上提升了3元，而厚乳拿铁、生椰拿铁、丝绒拿铁这些爆款，定价更是提到了29元。\n当然，很多人喝咖啡的习惯，都是来自瑞幸成立之初“3.8折”“2.8折”甚至“1.8折”的羊毛券。但如今，瑞幸的折扣也在“提价”。\n在以亲民的价格夯实了“平价精品咖啡”的品牌印象后，瑞幸的常态化折扣早已变成了“5折”，偶有“4.8折”“4.6折”的优惠券，瑞幸都要发消息提醒“不要错过”。\n\n《中国现磨咖啡行业白皮书》显示，口味醇正、价格便宜、购买途径便利成为年轻人选择咖啡的三大原因。\n有好喝的爆款、星罗棋布的便捷门店、即便提价仍然“便宜”的价格，凭这这些关键条件，瑞幸还打了一场私域用户留存战争。\n从2020年第二季度开始，瑞幸启动了新营销策略，从过去快速获取用户的扩张性打法，转向挖掘存量用户的深度价值。\n比如瑞幸的社群运营，有数据表明，瑞幸用户在加入社群后，月消费频次提升了30%，周复购人数提升了28%，MAU提升了10%左右。对于单个门店来讲，相当于每个门店一天平均增加8-10杯。\n瑞据第三方市场机构监测，截至当前，瑞幸咖啡活跃用户超过6000万。其中，私域用户已达180多万，且每个月的入群人数还在以60多万的速度在新增。\n就这样，瑞幸硬生生被年轻人“抢救”回来了。\n才喘上气，对手已林立\n既然年轻人这么爱瑞幸，怎么又说它没站稳呢？\n两方面的原因：咖啡市场增长缓慢、分食者众多。\n先看市场。\n在看好咖啡品牌的发展时，艾媒咨询有一组数据被频繁引用：2020年中国咖啡市场规模达3000亿元，预计2025年中国咖啡市场规模将达到1万亿元。\n因为统计口径的问题，赤潮AKASHIO曾有文章表示“万亿”是虚构的咖啡市场。\n对此，CBNData消费站根据咖啡不同子类别的增长速度，测算出中国咖啡整体增速增速为6%或9.3%，并以9.3%的增速做了两种模型的验证测算：\n根据星巴克的业绩能推算出一组较乐观的数据，中国咖啡市场的总规模为1882.4亿元人民币，达到万亿人民币规模需要20年。\n根据USDA（美国农业部）的数据，中国咖啡市场规模在906.6亿元人民币左右，达到万亿人民币规模需要26年左右。\n\n作为全球最大的咖啡市场，美国咖啡市场整体规模也不到万亿，还在培养消费习惯的中国市场，很难在短时间内有突飞猛进的消费增长。\n这也意味着，瑞幸想要占得更大的市场，还需要慢慢来。\n可是，市场并不允许瑞幸慢慢来。\n就在今年1至9月，咖啡领域相关项目融资事件共有21起，融资总额超46亿人民币。虽然瑞幸重新获得了资本的青睐，但Manner、Seesaw、M Stand等咖啡新贵，也在借助资本的力量，迅速冲上桌分食“蛋糕”。\n其中，被称为“瑞幸第二”的Manner，在半年多时间里密集完成4轮融资，估值达到20亿美元。\n成为资本的“新宠”，某种程度上在于摸着瑞幸过河的Manner，复制了瑞幸“低价+扩张门店”的策略。\n与瑞幸20-60平方米的店铺面积相比，Manner的门店面积变得更小，多以5-10平方米的灵活面积，在人流地见缝插针地出现。而它首店的门店面积甚至只有2平方米。\n\n价格上，Manner将单杯容量做小（中杯容量240ml大杯容量360ml），相对降低价格，来保持15-25元区间内的快咖价。若消费者愿意自带杯子，则还可以以减去5块钱的优惠品一杯精品咖啡。\nManner的爆款产品也都集中在奶咖上，比如口碑极好的燕麦拿铁、哄抢到小程序崩溃的熊猫咖啡。\n\n从而，2018年才开出7家门店的Manner，截至目前，开店数已经超过300家，预计2021年底门店数将会达到400-500家。\n即便Manner如此来势汹汹，一时之间还难以动摇瑞幸的根基。\n因为，在大家都有爆品且价格差不多的竞争格局下，离消费者更近的门店，才是最核心的护城河。\n这也是为什么，在近期得到资本助力的咖啡品牌，都将“开店”放在了构建品牌竞争力的第一位。\n比如Seesaw，在今年上半年拿到融资后，其创始人吴晓梅表示，年底门店总数将达到100家门店左右，明年底翻倍到200家门店，未来五年之内，希望能开出500-1000家门店。\n甚至就连风头正劲的线上即溶咖啡品牌三顿半，也开始了线下门店生意。其在上海的首家门店，离Manner首店仅仅2公里。\n但喘了一口气的瑞幸，趁着优势还在，必须要加快速度抢占并不乐观的咖啡市场。毕竟，如今的市场格局，已经不是当年那个咖啡基本上等同于星巴克的“稚嫩”时期了。\n“正在努力使咖啡成为中国人的一种消费习惯”，这是商业杂志《Fast Company》曾对瑞幸的一句评价。在中国咖啡市场，瑞幸是第一个“吃螃蟹的人”，也基本教会了整个行业怎么存活。\n这样的品牌，对于咖啡消费者来说，应该希望它“稳了”。","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":608390398,"gmtCreate":1638615499122,"gmtModify":1638620199309,"author":{"id":"3481505474203786","authorId":"3481505474203786","name":"奋斗二十余","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3481505474203786","idStr":"3481505474203786"},"htmlText":"超喜欢厚乳拿铁","listText":"超喜欢厚乳拿铁","text":"超喜欢厚乳拿铁","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/608390398","repostId":1132571986,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":601724329,"gmtCreate":1638574031558,"gmtModify":1638574031701,"author":{"id":"3584413085104276","authorId":"3584413085104276","name":"龙胆虎威","avatar":"https://static.tigerbbs.com/7e974532c287783711b1500e45fd3631","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3584413085104276","idStr":"3584413085104276"},"htmlText":"👍🏻","listText":"👍🏻","text":"👍🏻","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/601724329","repostId":1132571986,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6837350,"gmtCreate":1638574916742,"gmtModify":1638574916844,"authorId":3581664796192339,"author":{"id":3581664796192339,"idStr":"3581664796192339","authorId":3581664796192339,"name":"cy8","avatar":"https://static.tigerbbs.com/77e0b4689f72344b9882519e0991e43e","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":601724329,"type":1,"supId":6837299,"prevId":0,"content":"ok","text":"ok","html":"ok"},{"id":6837299,"gmtCreate":1638574724287,"gmtModify":1638574724314,"authorId":4096237348804660,"author":{"id":4096237348804660,"idStr":"4096237348804660","authorId":4096237348804660,"name":"E1","avatar":"https://static.tigerbbs.com/3f887693ed3474f48db5ad78f0799734","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":601724329,"type":1,"supId":0,"prevId":0,"content":"yes","text":"yes","html":"yes"}],"langContent":"CN"},{"id":601760740,"gmtCreate":1638571823996,"gmtModify":1638571824064,"author":{"id":"4090235052856760","authorId":"4090235052856760","name":"神话者","avatar":"https://static.tigerbbs.com/8b20ae15ae6c2600ed63bffb924fc3d1","vip":1,"hat":"https://static.tigerbbs.com/622fc56f7e67b5729addb4e78a195511","crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"4090235052856760","idStr":"4090235052856760"},"htmlText":"[微笑]&nbsp;","listText":"[微笑]&nbsp;","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/601760740","repostId":1132571986,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":601717290,"gmtCreate":1638569247505,"gmtModify":1638569247609,"author":{"id":"3555667010134924","authorId":"3555667010134924","name":"AhZhi01","avatar":"https://static.tigerbbs.com/569f37556f5340b959e99ae1d34206c4","vip":1,"crmLevel":3,"crmLevelSwitch":0,"authorIdStr":"3555667010134924","idStr":"3555667010134924"},"htmlText":"[呆住]&nbsp;","listText":"[呆住]&nbsp;","text":"[呆住]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/601717290","repostId":1132571986,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":601710586,"gmtCreate":1638566614964,"gmtModify":1638566625093,"author":{"id":"3577393549070429","authorId":"3577393549070429","name":"Youn7276","avatar":"https://static.tigerbbs.com/487c5c26a5e210d6b88adaeaba12329b","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3577393549070429","idStr":"3577393549070429"},"htmlText":"阅","listText":"阅","text":"阅","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/601710586","repostId":1132571986,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":601417206,"gmtCreate":1638546902397,"gmtModify":1638546902397,"author":{"id":"3578494643021447","authorId":"3578494643021447","name":"岳营人","avatar":"https://static.tigerbbs.com/5f91a485cc2905a4531eeb591b5b80f1","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3578494643021447","idStr":"3578494643021447"},"htmlText":"[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;","listText":"[微笑]&nbsp;[微笑]&nbsp;[微笑]&nbsp;","text":"[微笑] [微笑] [微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/601417206","repostId":1132571986,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":6836722,"gmtCreate":1638571817891,"gmtModify":1638571817922,"authorId":4090235052856760,"author":{"id":4090235052856760,"idStr":"4090235052856760","authorId":4090235052856760,"name":"神话者","avatar":"https://static.tigerbbs.com/8b20ae15ae6c2600ed63bffb924fc3d1","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":601417206,"type":1,"supId":0,"prevId":0,"content":"[微笑]","text":"[微笑]","html":"[微笑]"}],"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":50,"commentSize":9,"repostSize":0,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.1","shortVersion":"4.29.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1132571986"}