GM under Barra will sell more than cars and trucks as automaker targets trillions in new markets

CNBC2021-05-06

DETROIT – Since taking over the helm ofGeneral Motorsin 2014, CEO Mary Barra has meticulously cut costs, slashed about 64,000 jobs, exited unprofitable markets overseas and audaciously pledged to ...

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精彩评论

HH浩
2021-05-07
HH浩
Wow
Soksok
2021-05-07
Soksok
Good
SLabcd
2021-05-07
SLabcd
No wonder
Roarhigher
2021-05-07
Roarhigher
EV on the run
- NP_YT:
  sharing the big cake
1Robo
2021-05-07
1Robo
GM to join the EV market
- Mando88:
  [看涨] [看涨]
neosh
2021-05-06
neosh
🚀
- whitetea:
  [捂脸]

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GM would rely more on recurring revenue from software and services than simply producing and selling vehicles.\nGM's innovation team has about 20 initiatives in its pipeline that target that $1.3 trillion in potential new markets, according to Alan Wexler, GM's senior vice president of innovation and growth.\nWexler said the team is evaluating urban air mobility, think flying cars and taxis, for the mid-2030s as well as more sustainable businesses like recycling electric vehicle batteries to use as power generators.\nRenderings from GM of the \"Cadillac halo portfolio\" that includes concepts of an autonomous shuttle (right) and an electric vertical take-off and landing (eVTOL) aircraft, also known as a flying vehicle.Screenshot via GM\nThe mission is to have the innovation unit, which was created in 2018, serve as a start-up incubator within the automaker, allowing each business to move more quickly than GM traditionally has. Wexler describes the end goal as creating a company that will be radically different than it is today.\n\"I think the most exciting thing and the reason why I'm here is we're creating a company that doesn't exist in the world, and frankly we're creating an industry that doesn't exist in the world and we're doing it for the sake of people on the planet,\" he said during a video interview.\nGlobal growth strategy\nBoth Wexler, former CEO of consulting firm Publicis Sapient, as well as Fletcher, a GM veteran, have been tasked by Barra to lead the automaker's growth into new segments.\nSo far, the innovation division has launched a military defense unit, a new commercial EV businesscalled BrightDropand expanded GM's decades-old OnStar connectivity brand into insurance, vehicle logistics and security services.\n\"What we're focused on doing here is to set the context for everything that we do,\" Wexler said. \"We're not looking at the sideview or the rearview mirror, if I can use an auto analogy. We're really looking toward the future.\"\nBarra told investors this week that GM remains fully committed to investing in its new businesses as well as EVs despite the coronavirus pandemic and anongoing global shortageof semiconductor chips.\n\"The challenges we have with semiconductors right now are a temporary situation,\" she said. \"We will work through that and move beyond it, and it's not impacting our transformation and growth strategy.\"\nBarra's intentions to reimagine the company largely began publicly in 2017, when the company acquired Cruise and launched mobility initiatives such as its nowdefunct Maven mobility brand. 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