蔚来第三品牌项目定名“喜马拉雅”，主打10万元入门级市场

新浪科技2022-09-23

9月23日下午消息，知情人士透露，蔚来的第三品牌项目名称已确定为“喜马拉雅”，与蔚来的NIO品牌和项目被定为“阿尔卑斯”的第二品牌形成蔚来的产品矩阵。据36氪此前的报道，蔚来的第三品牌主打10万元的入门级市场。此外，第三品牌由独立于蔚来NIO品牌的团队独立运营，目前团队搭建速度在加快，“甚至市场等职能部门已经有多人到位。”知情人士说。（子健）

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精彩评论

法拉第未来未来车主
2022-09-27
法拉第未来未来车主
搞不明白这命名策略，喜马拉雅山脉不是比阿尔卑斯高么？
南鹏
2022-09-26
南鹏
哈哈，资本家在画饼
猛逃
2022-09-25
猛逃
每辆拟赔多少[疑问]
共同度过
2022-09-23
共同度过
加油蔚来[开心]

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