近三成主播存不合规现象，浙江消保委约谈淘宝、京东等平台

澎湃新闻2021-12-23

12月23日，浙江省消保委发布“双11”期间对淘宝、拼多多、京东、快手、抖音五个平台的直播消费体察情况：近三成主播存在不合规现象，近四成直播商品不符合国家标准。约谈现场当天，浙江省消保委约谈五大平台及相关主播，就发现问题逐一通报。澎湃新闻23日从浙江省消保委了解到，本次消费体察选择了淘宝7位主播、拼多多4位主播、京东2位主播、快手2位主播，抖音2位主播，共17位，其中包括网络人气排名前十位的...

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精彩评论

真的英雄
2021-12-24
真的英雄
直播赚钱，谁还去工厂打工？所以肯定整治直播乱象
饭桶俊
2021-12-23
饭桶俊
我觉着说得没毛病啊。直播里面好多商品良莠不齐、主播瞎忽悠也是常见。这行业快速发展的过程中，暴露出好多问题，需要规范。说到底，最终保护的还是消费者的利益。评论里有些人真的是，踩坑的事儿没轮到自己，就吵吵国家管得多。轮到自己，又说国家不作为。
嘞撸虎7
2021-12-23
嘞撸虎7
阅
恒跌
2021-12-23
恒跌
就他们合规，让百姓无语！
Sam Ang
2021-12-23
Sam Ang
阅
Jet2017
2021-12-23
Jet2017
都躺平吧！

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5296.4-2012相关规定。在快手平台的融威七号（小轩哥）（粉丝数量84.7W）直播间购入的某吸盘音响，铭牌无制造厂或责任经销商的名称、商标或识别标记、无机型代号或型号、无电源性质符号、无额定消耗电流或额定消耗功率、无标准要求的相关说明，不符合GB8898-2011相关规定。在京东平台的鹤采儿（粉丝数量118.5w）直播间内购入的某暖手宝，检测后发现在商品本体上无制造商或责任承销商的名称、商标或识别标识，无器具型号或系列号，不符合GB 4706.1-2005相关规定。\n此外，商品质量、材质成分不符合国家标准共检测出16个批次，占购样总数的20%。例如，在淘宝平台烈儿宝贝（粉丝数量1554.3万）直播间内购入的某豆豆鞋鞋帮拉出强度检测为17 N/cm，而标准值为≥70 N/cm（若材料撕裂而结合处未开时，鞋帮拉出强度≥30 N/cm）。在五季家大码女装（粉丝数量574.2w ）直播间内购入的某裙子称“聚酯纤维：70，羊毛：30”，而检测结果为“聚酯纤维：100”，并无羊毛材质。在京东平台的杨夏天CC（粉丝数量51.1w）直播间内购入的某筋膜枪，检测后发现电源适配器保护阻抗由单一元件组成，不符合GB 4706.1-2005，GB 4706.10-2008相关规定。\n同时，浙江省消保委在淘宝平台的李佳琦（粉丝数：5645.2w）、抖音平台的呗呗兔（粉丝数量1053.4w）直播间内，分别发现1批次和2批次商品标签不规范问题。\n浙江省消保委指出，体察中发现直播间还存在水果短斤缺两现象。例如，京东平台的鹤采儿（粉丝数量118.5w）、拼多多平台的云云（粉丝数量589w）直播间内发现水果短斤缺两，净重短缺率分别是14.4%、12.9%。\n12月23日，浙江省消保委约谈淘宝、拼多多、快手、京东、抖音五大平台及相关主播。\n约谈会上，浙江省消保委对各平台及主播体验和检测发现的问题逐一通报，法律专家进行点评，各平台就相关问题进行说明。\n淘宝有关负责人表示此次涉及存在问题隐患商品已进行下架处理，对应商家主动对存量库存进行封存、返厂或销毁，不再进行二次销售。对违规主播和商家，平台已按规则对应进行处罚。同时，平台已联动商家做好售后保障方案。拼多多有关负责人表示已将所有涉事直播间停播7日，明确告知商家、主播违法事由，警示商家、主播合法经营。同时下架相关不符合国家标准的商品，并要求商家改正违法违规行为。京东负责人表示已通知商品销售商家、主播，并第一时间对涉及商品进行下架处理。抖音负责人表示平台已对相应商品采取封禁措施处理，同时，对相似商品进行回扫核查。快手负责人表示已强制要求涉事主播学习规则并进行考试，并对涉事商品做下架处理。\n浙江省消保委副主任兼秘书长崔砺金表示，各网购平台及问题主播对存在问题应有清醒认知，要有主动作为，且保持初心善念。平台整改要态度、速度、力度“三度合一”，及时完善平台治理，切实提高商家和主播的违规成本，压实各方责任。各主播要强化培训和学习，保证真实合法宣传。商家要充分保障消费者的知情权和提供良好的售后服务。针对各平台提到的自行下架商品的整改措施，浙江省消保委将予以持续关注、即时查看各平台对涉及不符合国家标准的商品是否做到全部下架，是否存在整改期间先下架又私自上架销售的情况。对已经销售给消费者的不符合国家标准的商品，浙江省消保委将督促各平台拿出切实可行的解决方案。最后，明确要求5家平台和相关主播在3个工作日内（即12月28日前），向浙江省消保委提交正式的整改报告。","kind":null,"is_publish_news":false,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":698388382,"gmtCreate":1640305391376,"gmtModify":1640305391376,"author":{"id":"3472509891364152","authorId":"3472509891364152","name":"真的英雄","avatar":"https://static.tigerbbs.com/840859d8f7d3c5c63498b7f330b98705","vip":1,"hat":"https://static.tigerbbs.com/6444b4970948c1077534c593eccd6d16","crmLevel":6,"crmLevelSwitch":0,"idStr":"3472509891364152","authorIdStr":"3472509891364152"},"htmlText":"直播赚钱，谁还去工厂打工？所以肯定整治直播乱象","listText":"直播赚钱，谁还去工厂打工？所以肯定整治直播乱象","text":"直播赚钱，谁还去工厂打工？所以肯定整治直播乱象","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/698388382","repostId":1129335679,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":698064595,"gmtCreate":1640265295601,"gmtModify":1640265295601,"author":{"id":"3515970511857742","authorId":"3515970511857742","name":"饭桶俊","avatar":"https://static.tigerbbs.com/43abcc0d9b102d2cc3b53e323c49c6b1","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3515970511857742","authorIdStr":"3515970511857742"},"htmlText":"我觉着说得没毛病啊。直播里面好多商品良莠不齐、主播瞎忽悠也是常见。这行业快速发展的过程中，暴露出好多问题，需要规范。说到底，最终保护的还是消费者的利益。评论里有些人真的是，踩坑的事儿没轮到自己，就吵吵国家管得多。轮到自己，又说国家不作为。","listText":"我觉着说得没毛病啊。直播里面好多商品良莠不齐、主播瞎忽悠也是常见。这行业快速发展的过程中，暴露出好多问题，需要规范。说到底，最终保护的还是消费者的利益。评论里有些人真的是，踩坑的事儿没轮到自己，就吵吵国家管得多。轮到自己，又说国家不作为。","text":"我觉着说得没毛病啊。直播里面好多商品良莠不齐、主播瞎忽悠也是常见。这行业快速发展的过程中，暴露出好多问题，需要规范。说到底，最终保护的还是消费者的利益。评论里有些人真的是，踩坑的事儿没轮到自己，就吵吵国家管得多。轮到自己，又说国家不作为。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/698064595","repostId":1129335679,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":698089786,"gmtCreate":1640261933455,"gmtModify":1640261933549,"author":{"id":"4092032122452460","authorId":"4092032122452460","name":"嘞撸虎7","avatar":"https://static.tigerbbs.com/451ff62190f624c13c07b54476dd5930","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"4092032122452460","authorIdStr":"4092032122452460"},"htmlText":"阅","listText":"阅","text":"阅","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/698089786","repostId":1129335679,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":698011716,"gmtCreate":1640259914736,"gmtModify":1640259914736,"author":{"id":"3464587978783849","authorId":"3464587978783849","name":"恒跌","avatar":"https://static.tigerbbs.com/1979ed439107058a8ba67c3a90477ff6","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3464587978783849","authorIdStr":"3464587978783849"},"htmlText":"就他们合规，让百姓无语！","listText":"就他们合规，让百姓无语！","text":"就他们合规，让百姓无语！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/698011716","repostId":1129335679,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":698098838,"gmtCreate":1640255660672,"gmtModify":1640255661201,"author":{"id":"4095237511427410","authorId":"4095237511427410","name":"Sam 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