华为“造车”打响反击战

华尔街见闻2023-09-26

作者 | 柴旭晨这是华为三年来最盛大、最受瞩目的一场发布会。9月25日，在华为秋季全场景发布会的一片“遥遥领先”呐喊声中，余承东并没有如市场预期那般，给主角Mate60系列补上应有的聚光灯，但却给汽车业务留下满满的彩蛋。在官宣升任为华为汽车BU董事长不到一周，余承东登台先向特斯拉开了第一炮，“我们的首款轿车智界S7，将在各个规格上超越ModelS，预计11月底上市”。这个新面孔，是华为智选与奇瑞...

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精彩评论

虎虎生威万岁
2023-09-27
虎虎生威万岁
华为雄起，希望价格不要雄起
虎虎生威万岁
2023-09-27
虎虎生威万岁
华为雄起希望价格不要雄起
至诚之道可以前知
2023-09-26
至诚之道可以前知
动不动就挑战特斯拉，是一个级别的吗？
猛逃
2023-09-26
猛逃
吹牛B谣谣领先的[鬼脸]
mencken
2023-09-26
mencken
改行当相声演员吧
华尔街小街
2023-09-26
华尔街小街
我们都知道遥遥领先

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S，以及要在年底要“秒杀”50万元市场所有SUV的理想Mega。不得不说，华为的汽车业务太需要一场翻身仗了。今年以来，华为在汽车业务上明显有很大压力，零部件合作模不温不火，HI模式进展缓慢，3月底还遭遇广汽“退群”；而余承东最看重的智选模式下的问界，销量也持续低位徘徊，市场中弥漫着看空华为造车的情绪，甚至流出华为将出售汽车BU的传言。针对问界销量的波动，余承东在一次内部交流会中坦言，因经验不足阅历不够走了一些弯路，这时候更需发挥自身优势，要有定力，坚持做极致的产品。因此到了9月，余承东用一系列的行动试图打破僵局、开始反击。9月12日，华为第一次为一款车开了场发布会，改款问界M7顺势丢出筹备已久的“核弹”--5亿重金重塑的安全和设计、全国通用的高阶智驾等，准备一举夺回25万元SUV市场的“制空权”。在配置升级、定价下调后，新M7市场表现迅速逆转。在此次秋季发布会上余承东就透露，新M7日均订单量超1500台，累计订单有2万台。从这一趋势来看，正式交付后新M7销量或将进一步提升。借着新M7的劲头，智选车重新打开了至关重要的突破口。趁热打铁，华为选择了再加一把火，智界S7和问界M7两款新产品，也有望接棒成为下半年翻盘的杀手锏。事实上在赛力斯和奇瑞之外，还有江淮、北汽等车企在排队进入华为智选模式的大家庭。此前余承东透露，未来智选模式下几家合作伙伴推出的车型不会有冲突，这些车企将分别打造MPV、轿车、SUV及其他不同种类的产品，共同组成一个大生态联盟，把车厂的产能资源都充分利用起来。8月1日，天风国际证券分析师郭明錤透露，华为正与江淮合作开发售价百万元的MPV，预计明年二季度量产，目标为上市首年交付5万辆；奇瑞也被曝出与华为至少有5款高端智能电动车型的规划，并计划在今年推出其中两款。如今，华为与车企的合作正在一步步兑现。而余承东要做的，就是用鸿蒙生态和智能化将“造车军团”串联起来，发挥华为最大的优势，迅速在市场释放影响力，在消费者的心智中占有一席之地，稳固住汽车业务的基盘。可以说，余承东治下的汽车业务，与终端业务手机、智能穿戴等一起，拉开了华为“大反攻”的序幕，也打开了业绩的想象空间。过去几年，华为车BU投入巨大的同时并未带来令人满意的业绩。去年和今年上半年，车BU贡献的营收仅为0.3%，并且处于亏损状态。余承东曾坦言，在巨大的投入下，如果没有大量使用华为智能化解决方案的汽车销量，就不能实现商业闭环。许下“遥遥领先”承诺的余承东，不会轻易砸了自己的“招牌”。5月底问界第十万辆下线仪式上，他立下Flag，称只要给华为一些时间，未来问界肯定能完成单月10万辆的成绩。只不过，在手机业务开始收回失地的当下，余承东需要更多思考如何平衡并让这两大业务产生协同效应，从而进一步助推智选车的复苏。因此在9月21日，余承东正式升任汽车BU董事长，CEO一职由原华为光产品线总裁靳玉志接任。华为方面表示，此次职位调整后，余承东还会加大对智能汽车相关领域的业务投入，进一步帮助车BU实现商业成功。在蹉跎大半年后，华为的汽车业务似乎正逐渐回到上升渠道，余承东也深知最关键的机遇窗口并不多，压力之下，那个“余疯子”又回来了。而他将会给汽车市场带来多大的震撼？四季度很快会有答案。","kind":null,"is_publish_news":false,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":224225126219944,"gmtCreate":1695779730675,"gmtModify":1695779732654,"author":{"id":"4156664268866490","authorId":"4156664268866490","name":"虎虎生威万岁","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"4156664268866490","authorIdStr":"4156664268866490"},"htmlText":"华为雄起 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