84.5亿美元收购米高梅，亚马逊知道自己买了什么吗

新浪科技2021-07-08

北京时间7月8日晚间消息，据报道，亚马逊今年5月曾宣布以84.5亿美元收购米高梅影业（MGM Studios），这是迄今为止亚马逊进军娱乐业所迈出的最大胆的一步，也是亚马逊流媒体雄心的体现。对于这笔交易，亚马逊知道自己买到了什么吗？当初，亚马逊宣布收购米高梅时，业界讨论的主要焦点是：亚马逊将如何利用该工作室的知识产权。当时，分拆和重启（Spin-offs and reboots ）是亚马逊提及的...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

重要计划
2021-07-10
重要计划
AA
Sochkio
2021-07-09
Sochkio
🤲👍
CandyGoh
2021-07-09
CandyGoh
good
- CandyGoh:
  wu
- CandyGoh:
  good
- 超会嗷呜:
  [微笑]
Youn7276
2021-07-09
Youn7276
阅！
- Dandelion07:
  [开心]
allenkee
2021-07-09
allenkee
烧钱
SAMWAIKEAT
2021-07-09
SAMWAIKEAT
不错

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/1117597575?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/68b964b305e5981c7401b2fdd446f590","is_english":false,"pubTime":"2021-07-08 23:15","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1117597575","market":"us","top_or_hot":-1,"title":"84.5亿美元收购米高梅，亚马逊知道自己买了什么吗","media":"新浪科技","content":"<div>\n<p>北京时间7月8日晚间消息，据报道，亚马逊今年5月曾宣布以84.5亿美元收购米高梅影业（MGM Studios），这是迄今为止亚马逊进军娱乐业所迈出的最大胆的一步，也是亚马逊流媒体雄心的体现。对于这笔交易，亚马逊知道自己买到了什么吗？\n当初，亚马逊宣布收购米高梅时，业界讨论的主要焦点是：亚马逊将如何利用该工作室的知识产权。当时，分拆和重启（Spin-offs and reboots ）是亚马逊提及的...</p>\n\n<a href=\"https://finance.sina.com.cn/tech/2021-07-08/doc-ikqciyzk4348293.shtml\">网页链接</a>\n\n</div>\n","source":"sina_tech","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>84.5亿美元收购米高梅，亚马逊知道自己买了什么吗</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n84.5亿美元收购米高梅，亚马逊知道自己买了什么吗\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-08 23:15 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/tech/2021-07-08/doc-ikqciyzk4348293.shtml><strong>新浪科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>北京时间7月8日晚间消息，据报道，亚马逊今年5月曾宣布以84.5亿美元收购米高梅影业（MGM Studios），这是迄今为止亚马逊进军娱乐业所迈出的最大胆的一步，也是亚马逊流媒体雄心的体现。对于这笔交易，亚马逊知道自己买到了什么吗？\n当初，亚马逊宣布收购米高梅时，业界讨论的主要焦点是：亚马逊将如何利用该工作室的知识产权。当时，分拆和重启（Spin-offs and reboots ）是亚马逊提及的...</p>\n\n<a href=\"https://finance.sina.com.cn/tech/2021-07-08/doc-ikqciyzk4348293.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"AMZN","symbol_name":"亚马逊","start_time":0,"source_url":"https://finance.sina.com.cn/tech/2021-07-08/doc-ikqciyzk4348293.shtml","article_id":"1117597575","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/68b964b305e5981c7401b2fdd446f590"],"rights":{"source":"sina_tech","url":"https://finance.sina.com.cn/tech/2021-07-08/doc-ikqciyzk4348293.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}.weibo_user{#sourceStyle#; margin-bottom: 0; display: inline-block;}.weibo_time{#sourceStyle#};","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action, .j_float_wbro, .j_article_wbreco","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=1117597575","pubTimestamp":1625757301,"sourceInfo":{"source_id":"sina_tech","name":"新浪科技"},"weMediaInfo":null,"summary":"谁会引领亚马逊赋予米高梅的创意愿景？","collect":0,"end_time":0,"defaultTopTitle":"sina.com.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"AMZN":"亚马逊"},"translate_title":"Does Amazon know what it bought with the $8.45 billion acquisition of MGM","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/1fbfdc6218ee1ffa4e395b8b189d5049","symbols_score_info":{"AMZN":0.9},"content_text":"北京时间7月8日晚间消息，据报道，亚马逊今年5月曾宣布以84.5亿美元收购米高梅影业（MGM Studios），这是迄今为止亚马逊进军娱乐业所迈出的最大胆的一步，也是亚马逊流媒体雄心的体现。对于这笔交易，亚马逊知道自己买到了什么吗？\n当初，亚马逊宣布收购米高梅时，业界讨论的主要焦点是：亚马逊将如何利用该工作室的知识产权。当时，分拆和重启（Spin-offs and reboots ）是亚马逊提及的一种可能性。而如今人们想知道的是，谁会引领亚马逊赋予米高梅的创意愿景？\n本周，有国外媒体发表了一篇关于米高梅品牌背后的创意智囊团的最新简介，为我们提供了一些关于此次收购可能会如何向前发展的线索。 这篇文章介绍了米高梅的两位高层人物，迈克尔·德卢卡（Michael De Luca）和帕梅拉·阿布迪（ Pamela Abdy），他们的任务是重振米高梅品牌。正如德卢卡所描述的那样，他们战略的关键是“像对待特许经营一样对待电影制作人”。与直接通过流媒体形式发行相比，二人似乎都更重视高水准的剧场发行。\n但是，他们为米高梅衰败的遗产注入新鲜血液的想法，似乎与亚马逊对该工作室的愿景背道而驰。Prime Video和亚马逊工作室（Amazon Studios）高级副总裁迈克·霍普金斯（Mike Hopkins）宣布该收购时在一份声明中表示：“这笔交易背后的真正经济价值是大量影视节目的IP宝库。我们将重新策划、并与米高梅的人才团队一起开发这些IP。这笔交易非常令人兴奋，为将来制作高质量的内容提供了大量机会。”\n米高梅的内容库可能会为特许经营衍生产品提供一些潜力，这是肯定的，主要是未来的《007》电影，以及可能的IP，如《Legally Blonde》和《Rocky》（但值得一提的是，米高梅并不完全拥有《007》IP）。但是，它的优势似乎一直更多地体现在整体品牌和人才上。而亚马逊对拥有知识产权的渴望，似乎与这一现实背道而驰，德卢卡和阿布迪似乎也意识到了这一点。\n阿布迪在谈到两人的创作路线图时向媒体表示：“德卢卡和我没有坐下来说，让我们翻遍资料库，重新制作一切。我们的重点是，与原创作者和真正的电影制作人合作的原创创意（original idea）。你知道，每隔一段时间就会出现一些有趣的东西。如果我们认为有意义的话，就会去追求它。”\n这笔交易不禁让人们想起AT&T收购时代华纳（Time Warner）交易，其中包括HBO。但AT&T却认为，流媒体业务并不是这笔交易的目的，尽管它拥有宝贵的知识产权，大量的获奖内容，以及无数其他热门内容。今年5月，当Discovery和WarnerMedia宣布合并时，AT&T CEO约翰·斯坦基（John Stankey）表示，是时候释放HBO Max的媒体资产了。但在此之前，公司许多高管离职，其中包括HBO CEO理查德·普莱普勒（Richard Plepler）。\n对于米高梅和亚马逊的合并应该如何推进，公司高管之间的任何分歧都将成为麻烦。目前，这笔交易还有待监管部门批准。据报道，该交易正在接受莉娜·可汗（Lina Khan，亚马逊批评者之一）领导的联邦贸易委员会（FTC）的审查。这一合并也激起了包括参议员伊丽莎白·沃伦（Elizabeth Warren）在内的几名议员的愤怒，沃在最近致可汗的一封信中表示，这笔收购“可能会损害消费者和工人的利益，并通过抑制众多市场的竞争来减少创新。”\n假设这笔交易最终获得美国政府的批准，亚马逊在不受限制地利用丰富的传统特许经营权方面可能也会面临新的挑战。与AT&T不同，亚马逊几乎肯定要与米高梅的创意主管们找到共同点，至少在米高梅最具价值的知识产权方面如此。\n芭芭拉·布罗科利（Barbara Broccoli）和迈克尔·威尔逊（Michael G.Wilson）保持着对《007》特许营权的创造性控制，他们在一份声明中表示，希望亚马逊能让德卢卡和阿布迪继续不受阻碍地经营米高梅。二人还向媒体表示，他们得到了亚马逊的承诺，即《007》电影将继续在影院首映。这意味着亚马逊将无法大量生产仅在其流媒体服务Prime Video上首映的电影，这使得这笔交易的背后逻辑变得更加混乱。\n目前，人们还没有看到亚马逊对米高梅的内容野心将如何实现，以及米高梅的IP将如何影响该亚马逊未来的Prime Video流媒体服务。但亚马逊宣布的“重新想象和开发”内容的计划，可能会比当初预期的更具挑战性。","kind":null,"is_publish_news":false,"is_publish_highlight":false,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":141631264,"gmtCreate":1625859398458,"gmtModify":1625859398458,"author":{"id":"3454289707672151","authorId":"3454289707672151","name":"重要计划","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"AA","listText":"AA","text":"AA","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/141631264","repostId":1117597575,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":143209481,"gmtCreate":1625794396543,"gmtModify":1631892131097,"author":{"id":"3569024945901577","authorId":"3569024945901577","name":"Sochkio","avatar":"https://static.tigerbbs.com/0eda332522c086f2f5a4de481a4859f7","vip":1,"crmLevel":3,"crmLevelSwitch":0},"htmlText":"🤲👍","listText":"🤲👍","text":"🤲👍","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/143209481","repostId":1117597575,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":143154862,"gmtCreate":1625784572056,"gmtModify":1631889946291,"author":{"id":"4087555109695960","authorId":"4087555109695960","name":"CandyGoh","avatar":"https://static.tigerbbs.com/9fde0dd785e2acbed55bcd382573e01a","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"good","listText":"good","text":"good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/143154862","repostId":1117597575,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5188706,"gmtCreate":1626014751565,"gmtModify":1631889946319,"authorId":4087555109695960,"author":{"id":4087555109695960,"authorId":4087555109695960,"name":"CandyGoh","avatar":"https://static.tigerbbs.com/9fde0dd785e2acbed55bcd382573e01a","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":143154862,"type":1,"supId":5165375,"prevId":0,"content":"wu<br>","text":"wu<br>","html":"wu<br>"},{"id":5176296,"gmtCreate":1625870811485,"gmtModify":1631889946308,"authorId":4087555109695960,"author":{"id":4087555109695960,"authorId":4087555109695960,"name":"CandyGoh","avatar":"https://static.tigerbbs.com/9fde0dd785e2acbed55bcd382573e01a","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":143154862,"type":1,"supId":0,"prevId":0,"content":"good","text":"good","html":"good"},{"id":5165375,"gmtCreate":1625785415156,"gmtModify":1631889946296,"authorId":3581586310901443,"author":{"id":3581586310901443,"authorId":3581586310901443,"name":"超会嗷呜","avatar":"https://static.tigerbbs.com/4e26b9eaf27c2a721c4063587d326740","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":143154862,"type":1,"supId":0,"prevId":0,"content":"[微笑]","text":"[微笑]","html":"[微笑]"}],"langContent":"EN"},{"id":143137006,"gmtCreate":1625779285705,"gmtModify":1633937517474,"author":{"id":"3577393549070429","authorId":"3577393549070429","name":"Youn7276","avatar":"https://static.tigerbbs.com/487c5c26a5e210d6b88adaeaba12329b","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"阅！","listText":"阅！","text":"阅！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":10,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/143137006","repostId":1117597575,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5165048,"gmtCreate":1625783162220,"gmtModify":1635233892082,"authorId":3577841443127000,"author":{"id":3577841443127000,"authorId":3577841443127000,"name":"Dandelion07","avatar":"https://static.tigerbbs.com/e73c14303fd0e237055e64d89ee24206","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":143137006,"type":1,"supId":0,"prevId":0,"content":"[开心]","text":"[开心]","html":"[开心]"}],"langContent":"CN"},{"id":143131884,"gmtCreate":1625778472648,"gmtModify":1633937521924,"author":{"id":"3561267630001290","authorId":"3561267630001290","name":"allenkee","avatar":"https://static.tigerbbs.com/00702045f838537c610f1f878addf22d","vip":1,"crmLevel":2,"crmLevelSwitch":0},"htmlText":"烧钱","listText":"烧钱","text":"烧钱","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/143131884","repostId":1117597575,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":143103363,"gmtCreate":1625769622452,"gmtModify":1633937533732,"author":{"id":"3572423651108503","authorId":"3572423651108503","name":"SAMWAIKEAT","avatar":"https://static.tigerbbs.com/0f4229e5f06bc928bc18a189e39b5464","vip":1,"crmLevel":1,"crmLevelSwitch":0},"htmlText":"不错","listText":"不错","text":"不错","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/143103363","repostId":1117597575,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":81,"commentSize":11,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.25.1","shortVersion":"4.25.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1117597575"}