平安银行与B站达成合作，布局年轻化一站式金融服务

中证网2020-08-05

日前，平安银行宣布与哔哩哔哩电竞达成战略合作。平安银行表示，此次跨界融合是该行深耕年轻客群、创新营销服务的一次实践探索，是打造年轻化一站式金融服务平台的重要战略布局。近年来，平安银行持续推进场景化金融布局，尤其在对年轻用户群体的探索上，不断推出符合年轻人内在需求和使用习惯的产品及服务，通过跨界合作、IP联合、粉丝经济等，从文娱、生活、健康、公益、直播等领域加速“出圈”，开展创新化营销。在此次战略...

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洛凡LF
2020-08-05
洛凡LF
平安又一次想要图谋年轻人

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