异动解读 | 微盟集团因微信小店"送礼物"功能引发市场热情大涨7%

异动解读12-20 09:31

港股微盟集团(02013)昨日大涨7.32%,报收于2.2港元。引发该股上涨的主因,是微信小店开启"送礼物"功能的灰度测试消息。

根据官方消息,此次"送礼物"功能将帮助用户通过社交关系链更便捷地赠送商品,从而为微信电商生态注入新活力。微盟作为腾讯重要生态伙伴之一,其小程序产品已率先接入微信小店,支持商家参与微信电商生态。

市场人士认为,微信小店"送礼物"功能巧妙将社交与电商相结合,有望通过微信庞大用户流量促进电商发展。不过能否重演微信红包引爆支付市场的神话,还有待进一步观察。

分析师指出,微盟作为头部第三方服务商,伴随微信电商生态繁荣,未来可望获得更多客户资源、服务需求增加。此外,公司积极推进AI应用,商业化前景值得期待。综合来看,微信新功能或为微盟及其生态商业版图带来新机遇。

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