Will Apple's new privacy update shake up the mobile advertising market?

seekingalpha2021-04-27

Apple(NASDAQ:AAPL)began rolling out iOS 14.5 on Monday, its new software update for iPhones that includes loads of newfeatures. The one that's grabbing headlines is Apple's new privacy change, called ...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

CSM
2021-04-27
CSM
Yes.
Arfin
2021-04-27
Arfin
Apple
LQML
2021-04-27
LQML
Apple Market is reducing in China...
- PengsieX:
  I don't think so... Likely android as soon as Harmony OS is rolled out
ElPhoenix
2021-04-27
ElPhoenix
Well well well
- Teslastonk:
  You are right Respond ple
Jazling
2021-04-27
Jazling
Comment pls
- Teslastonk:
  Sure
Waynehy
2021-04-27
Waynehy
Go in or wait?

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/1103591956?lang=zh_CN&edition=full","thumbnail":"","is_english":true,"pubTime":"2021-04-27 17:57","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1103591956","market":"us","top_or_hot":-1,"title":"Will Apple's new privacy update shake up the mobile advertising market?","media":"seekingalpha","content":"<div>\n<p>Apple(NASDAQ:AAPL)began rolling out iOS 14.5 on Monday, its new software update for iPhones that includes loads of newfeatures. The one that's grabbing headlines is Apple's new privacy change, called ...</p>\n\n<a href=\"https://seekingalpha.com/news/3685902-will-apples-new-privacy-updates-shake-up-the-mobile-advertising-market\">网页链接</a>\n\n</div>\n","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Will Apple's new privacy update shake up the mobile advertising market?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWill Apple's new privacy update shake up the mobile advertising market?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-04-27 17:57 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://seekingalpha.com/news/3685902-will-apples-new-privacy-updates-shake-up-the-mobile-advertising-market><strong>seekingalpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Apple(NASDAQ:AAPL)began rolling out iOS 14.5 on Monday, its new software update for iPhones that includes loads of newfeatures. The one that's grabbing headlines is Apple's new privacy change, called ...</p>\n\n<a href=\"https://seekingalpha.com/news/3685902-will-apples-new-privacy-updates-shake-up-the-mobile-advertising-market\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"AAPL","symbol_name":"苹果","start_time":0,"source_url":"https://seekingalpha.com/news/3685902-will-apples-new-privacy-updates-shake-up-the-mobile-advertising-market","article_id":"1103591956","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1103591956","pubTimestamp":1619517476,"sourceInfo":null,"weMediaInfo":null,"summary":"Apple(NASDAQ:AAPL)began rolling out iOS 14.5 on Monday, its new software update for iPhones that inc","collect":0,"end_time":0,"defaultTopTitle":"seekingalpha.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"AAPL":"苹果"},"translate_title":"苹果新的隐私更新是否会撼动移动广告市场？","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":0.9},"content_text":"Apple(NASDAQ:AAPL)began rolling out iOS 14.5 on Monday, its new software update for iPhones that includes loads of newfeatures. The one that's grabbing headlines is Apple's new privacy change, called App Tracking Transparency, which centers around access to unique iPhone IDs. Users will be asked by each app if they are okay with being tracked across other apps and websites, a move that could bring seismic changes to the nearly $100B mobile advertising market.Backdrop:Apple has been positioning itself as a protector of digital privacy, hoping to draw users by marketing itself as a privacy-focused company. But many have been angered by the move, like Facebook(NASDAQ:FB)and Google (GOOG,GOOGL), whose business models greatly depend on monetizing eyeballs on every possible platform. Apple has been sparring with the companies over data-collection practices, both privately and publicly, with the latter arguing that it will undermine connectivity and small business, as well free services supported by targeted advertising. Apple may also have to justify the billions of dollars a year it receives for making Google the default search engine on Safari, which likely uses the same data-gathering techniques that it has criticized.Outlook:It's not clear what impacts the new changes will have, though many companies that rely on online advertising have said it will reduce the effectiveness and profitability of targeted ads. Others, like analysts at MKM Partners, expect a \"fairly fleeting and minimal fundamental impact on the ecosystem.\" As for Apple, the companyfeelsthat opt-in rates are likely to hinge on how companies make their case for tracking users (a better ad experience?), as well as the language used in the space Apple reserves for developers before showing the prompt.","kind":null,"is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[{"id":377584844,"gmtCreate":1619536140388,"gmtModify":1634211955036,"author":{"id":"3582197703345006","authorId":"3582197703345006","name":"CSM","avatar":"https://static.tigerbbs.com/183f15f6f0e2473b69cb37dbe10c79c7","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3582197703345006","authorIdStr":"3582197703345006"},"htmlText":"Yes.","listText":"Yes.","text":"Yes.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/377584844","repostId":1103591956,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":377299012,"gmtCreate":1619528789536,"gmtModify":1634212036298,"author":{"id":"3578558863846625","authorId":"3578558863846625","name":"Arfin","avatar":"https://static.tigerbbs.com/de66471529449a0e8d3bb62b0f9fccd8","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3578558863846625","authorIdStr":"3578558863846625"},"htmlText":"Apple&nbsp;","listText":"Apple&nbsp;","text":"Apple","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/377299012","repostId":1103591956,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":377642570,"gmtCreate":1619526902190,"gmtModify":1634212051430,"author":{"id":"3581588533465568","authorId":"3581588533465568","name":"LQML","avatar":"https://static.tigerbbs.com/bcc760deed164a143a81131544d1dd30","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3581588533465568","authorIdStr":"3581588533465568"},"htmlText":"Apple Market is reducing in China...&nbsp;","listText":"Apple Market is reducing in China...&nbsp;","text":"Apple Market is reducing in China...","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/377642570","repostId":1103591956,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4154390,"gmtCreate":1619568381528,"gmtModify":1635509550528,"authorId":3578047933589423,"author":{"id":3578047933589423,"idStr":"3578047933589423","authorId":3578047933589423,"name":"PengsieX","avatar":"https://static.tigerbbs.com/ebe92821eba3b91a6431d698b66bbed5","vip":1,"currentWearingBadge":{"badgeId":"35ec162348d5460f88c959321e554969-2","templateUuid":"35ec162348d5460f88c959321e554969","name":"宗师交易员","description":"证券或期货账户累计交易次数达到100次","bigImgUrl":"https://static.tigerbbs.com/ad22cfbe2d05aa393b18e9226e4b0307","smallImgUrl":"https://static.tigerbbs.com/36702e6ff3ffe46acafee66cc85273ca","grayImgUrl":"https://static.tigerbbs.com/d52eb88fa385cf5abe2616ed63781765","redirectLinkEnabled":0,"hasAllocated":1,"isWearing":1,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2021.12.28","exceedPercentage":"80.61%","individualDisplayEnabled":0,"individualDisplaySort":0,"categoryType":1100},"crmLevel":3,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":377642570,"type":1,"supId":0,"prevId":0,"content":"I don't think so... Likely android as soon as Harmony OS is rolled <u>out</u>","text":"I don't think so... Likely android as soon as Harmony OS is rolled <u>out</u>","html":"I don't think so... Likely android as soon as Harmony OS is rolled <u>out</u>"}],"langContent":"EN"},{"id":377682931,"gmtCreate":1619523584923,"gmtModify":1634212075840,"author":{"id":"3576293913678893","authorId":"3576293913678893","name":"ElPhoenix","avatar":"https://static.tigerbbs.com/58fb9ba14f694ec9b03d10ee34a5e480","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3576293913678893","authorIdStr":"3576293913678893"},"htmlText":"Well well well","listText":"Well well well","text":"Well well well","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/377682931","repostId":1103591956,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4149641,"gmtCreate":1619524256691,"gmtModify":1635509931158,"authorId":3578224895450423,"author":{"id":3578224895450423,"idStr":"3578224895450423","authorId":3578224895450423,"name":"Teslastonk","avatar":"https://static.tigerbbs.com/57bab559387d1b04cbaa00a817eb71a7","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":377682931,"type":1,"supId":0,"prevId":0,"content":"You are right  Respond ple","text":"You are right  Respond ple","html":"You are right  Respond ple"}],"langContent":"EN"},{"id":377611496,"gmtCreate":1619522575815,"gmtModify":1634212085012,"author":{"id":"3566821013640470","authorId":"3566821013640470","name":"Jazling","avatar":"https://static.tigerbbs.com/85e0a83573d9307f57fca9b2baed72af","vip":1,"crmLevel":5,"crmLevelSwitch":0,"idStr":"3566821013640470","authorIdStr":"3566821013640470"},"htmlText":"Comment pls","listText":"Comment pls","text":"Comment pls","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/377611496","repostId":1103591956,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4149643,"gmtCreate":1619524268980,"gmtModify":1635509930910,"authorId":3578224895450423,"author":{"id":3578224895450423,"idStr":"3578224895450423","authorId":3578224895450423,"name":"Teslastonk","avatar":"https://static.tigerbbs.com/57bab559387d1b04cbaa00a817eb71a7","vip":1,"crmLevel":5,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":377611496,"type":1,"supId":0,"prevId":0,"content":"Sure","text":"Sure","html":"Sure"}],"langContent":"EN"},{"id":377695728,"gmtCreate":1619521392264,"gmtModify":1634212096729,"author":{"id":"3580085637804751","authorId":"3580085637804751","name":"Waynehy","avatar":"https://static.tigerbbs.com/b78f6853d3164e93f8b690510a9836e5","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3580085637804751","authorIdStr":"3580085637804751"},"htmlText":"Go in or wait?","listText":"Go in or wait?","text":"Go in or wait?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/377695728","repostId":1103591956,"repostType":4,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":33,"commentSize":14,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.29.2","shortVersion":"4.29.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1103591956"}