Netccentric Limited operates in the digital advertising sector primarily in Malaysia, Singapore, Thailand, and Taiwan. It operates Nuffnang, a blog advertising community that allows advertisers to promote their products or services across a network of approximately 950,000 targeted blogs; and Reelity.TV that produces online video content for advertisers for distribution through social networks. The company also operates Sashimi, a social media agency specializing in purchasing media, and monitoring and managing social media accounts for a range of advertisers; Plata & Punta, a performance marketing agency specializing in digital media trading; and Dejitaru, a social media agency specializing in advertising through digital content, communities, and influencers. In addition, it operates a platform that enables advertisers to engage social media influencers to promote their products and services; and mobile blogging applications. Further, the company is involved in the Web design and development activities. Netccentric Limited was founded in 2006 and is based in Singapore.