T20230212001的个人主页 - 老虎社区

T20230212001

T20230212001

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IP属地：福建

77关注

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2主题

0勋章

03-04

$INCANNEX HEALTHCARE LTD(IXHL)$ ceo家里有人去世了吗

03-01

$INCANNEX HEALTHCARE LTD(IXHL)$ 要点脸吧？美国垃圾！！

03-01

$Vocodia Holdings(VHAI)$ 打着ai做诈骗，垃圾

03-01

$INCANNEX HEALTHCARE LTD(IXHL)$ 垃圾票一点底线都没有

03-01

$Vocodia Holdings(VHAI)$ 垃圾票一天振幅30%，愿大股东们早登极乐

03-01

$INCANNEX HEALTHCARE LTD(IXHL)$ 垃圾票，看你几时退市！！

02-27

$Nano-X Imaging Ltd.(NNOX)$

02-22

$Nano-X Imaging Ltd.(NNOX)$ 以色列🐷实在是可恶！！我就看着你退市

02-22

$Nano-X Imaging Ltd.(NNOX)$ 狗屁股票，你对得起投资人吗？以色列骗子

02-21

$Nano-X Imaging Ltd.(NNOX)$ 以色列牲口就该被巴勒斯坦人屠杀殆尽

2022-11-17

暴雪已经日薄西山了，现在谁还会接手呢？

暴雪和网易“闹掰”了？细数他们的“恩怨情仇”

2022-11-11

孙割

FTX风暴继续，“币圈马斯克”发长文道歉：我搞砸了，孙宇晨此刻发声了

2022-11-04

$NQ100指数主连 2212(NQmain)$垃圾

2022-07-05

$Datadog(DDOG)$真恶心，大盘跌你不跌

2021-12-03

跪下！！

抱歉，原内容已删除

2021-11-19

$Sweetgreen, Inc.(SG)$有本事让他翻5倍啊！

2021-11-19

$Sweetgreen, Inc.(SG)$一个沙拉而已有那么火？还在举牌呢？来吧，给他翻5倍算你们牛皮

2021-11-19

$Sweetgreen, Inc.(SG)$来开不开啊，

2021-11-15

$Quoin Pharmaceuticals(QNRX)$犹太pig

2021-11-03

$Quoin Pharmaceuticals(QNRX)$这种**股票是怎么上市的？

去老虎APP查看更多动态

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垃圾票，看你几时退市！！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/279352701137176","isVote":1,"tweetType":1,"viewCount":1099,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":278673213571304,"gmtCreate":1709045358351,"gmtModify":1709045359119,"author":{"id":"3496195964878176","authorId":"3496195964878176","name":"T20230212001","avatar":"https://static.tigerbbs.com/d41a9585311541f7bc86d5a24a6c073f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3496195964878176","authorIdStr":"3496195964878176"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/NNOX\">$Nano-X Imaging Ltd.(NNOX)$ </a>&nbsp;","listText":"<a href=\"https://laohu8.com/S/NNOX\">$Nano-X Imaging Ltd.(NNOX)$ </a>&nbsp;","text":"$Nano-X Imaging 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以色列牲口就该被巴勒斯坦人屠杀殆尽","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/276481683534112","isVote":1,"tweetType":1,"viewCount":1223,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":667142261,"gmtCreate":1668665358554,"gmtModify":1668666079863,"author":{"id":"3496195964878176","authorId":"3496195964878176","name":"T20230212001","avatar":"https://static.tigerbbs.com/d41a9585311541f7bc86d5a24a6c073f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3496195964878176","authorIdStr":"3496195964878176"},"themes":[],"htmlText":"暴雪已经日薄西山了，现在谁还会接手呢？","listText":"暴雪已经日薄西山了，现在谁还会接手呢？","text":"暴雪已经日薄西山了，现在谁还会接手呢？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/667142261","repostId":"1153622031","repostType":2,"repost":{"id":"1153622031","kind":"news","pubTimestamp":1668659601,"share":"https://www.laohu8.com/m/news/1153622031?lang=&edition=full","pubTime":"2022-11-17 12:33","market":"us","language":"zh","title":"暴雪和网易“闹掰”了？细数他们的“恩怨情仇”","url":"https://stock-news.laohu8.com/highlight/detail?id=1153622031","media":"游戏葡萄","summary":"十三年前那场“魔兽停服”的风波又会再次出现吗？","content":"<html><head></head><body><p>11月17日，暴雪娱乐宣布，由于与<a href=\"https://laohu8.com/S/NTES\">网易</a>目前的授权协议将于2023年1月23日到期，该公司将暂停在中国大陆的大部分暴雪游戏服务。</p><p>其中包括《魔兽世界》、《炉石传说》、《魔兽争霸3:重生》、《守望先锋》、《星际争霸》系列、《暗黑破坏神3》和《风暴英雄》。《暗黑破坏神：不朽》的共同开发和发行以及涉及两家公司另外的单独协议。</p><p>对于与<a href=\"https://laohu8.com/S/ATVI\">动视暴雪</a>解约一事，网易则回应称：</p><blockquote>一直在尽最大努力和动视暴雪公司谈判，希望推进续约。经过长时间的谈判，我们仍然无法就一些合作的关键性条款与动视暴雪达成一致。我们非常遗憾动视暴雪在今天先行宣布了停止合作，我们将不得不接受此决定。网易将继续履行职责，为我们的玩家服务到最后一刻。</blockquote><p>今日的港股市场颇为不平静，游戏股高开低走，其中网易更是一度跳水跌超14%，截止午间收盘跌幅收窄为10%，最新市值为3503亿港元。</p><p><img src=\"https://static.tigerbbs.com/86df6696ca2698c57d5127c97dac3101\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"/></p><p>据悉，暴雪娱乐自2008年起与网易签订了授权协议，涵盖了这些暴雪游戏在中国的发行。</p><p>11月8日，动视暴雪公布了2022年Q3财报。财报称公司在中国签约的代理协议将于2023年1月到期，他们表示正在讨论续签协议，但最终可能无法达成令双方都满意的结果。</p><p><img src=\"https://static.tigerbbs.com/d8a1bbb18156a95437a91b9ccde0867f\" tg-width=\"1080\" tg-height=\"225\" referrerpolicy=\"no-referrer\"/></p><p>动视暴雪2022第三季度财报</p><p>财报提及，当前需要续约的协议涵盖了在暴雪中国发布的多款游戏（《魔兽世界》《星际争霸II》《炉石传说》《守望先锋》等），这些产品约占动视暴雪2021年合并净收入的3%。</p><p><img src=\"https://static.tigerbbs.com/7b26ee753e2c75f38ac8f0d7d6a5ea61\" tg-width=\"1080\" tg-height=\"554\" referrerpolicy=\"no-referrer\"/></p><p>《魔兽世界》</p><p>这两段信息同时在动视暴雪财报上出现时，也让不少媒体和投资者疑惑：</p><p>暴雪2021年在中国市场的收入真的只占3%？临近续约，暴雪跟中国代理商网易之间又发生了什么？上面这两段内容，是暴雪在财报里的正常风险公示，还是其面对明年协议续约时的一种谈判技巧？十三年前那场“魔兽停服”的风波又会再次出现吗？</p><p><b>01、曾经的蜜月期</b></p><p>暴雪跟网易的合作时间可以追溯到14年前。</p><p>2008年8月，暴雪与网易达成代理协议，同意独家授权后者《星际争霸2》《魔兽争霸3：冰封王座》《魔兽争霸3：混乱统治》及扩展包三款产品、以及暴雪游戏平台战网的使用权，授权期为3年。</p><p><img src=\"https://static.tigerbbs.com/a5a9429021dc48fb7f360b771f5121df\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\"/></p><p>《星际争霸2》</p><p>2009年4月，暴雪再次授权网易运营旗下热门产品《魔兽世界》，为期3年。在递交至美国证交会的陈述表中，网易承诺将为上述两份协议支付不低于3.015亿美元（约人民币22亿元），包含授权、版税、咨询等费用。</p><p><img src=\"https://static.tigerbbs.com/ff2c87b41fec257db7934baa2ece29d8\" tg-width=\"1080\" tg-height=\"249\" referrerpolicy=\"no-referrer\"/></p><p>来源：网易提交至美国证交会（SEC）的备案（000-30666号)</p><p>不过，由于当时《魔兽世界》并非暴雪首次授权，因此更换代理商时，双方需要花费额外成本对接数据、重新审核内容等等。尽管当时暴雪和网易都表示会尽量平稳过渡，保证玩家体验，但《魔兽世界》还是因上述原因暂停运营了两个月左右。</p><p><img src=\"https://static.tigerbbs.com/aa5c0a82255fc031a2ab8bb5188c04c3\" tg-width=\"1071\" tg-height=\"358\" referrerpolicy=\"no-referrer\"/></p><p>九城《魔兽世界》停运FAQ</p><p>2009年算是双方合作取得成绩的第一年。一方面，随着《魔兽世界》多部资料片更新，更多中国玩家涌入游戏。据Edward Hunter 的一项调查，2009年8月《魔兽世界》在线玩家达到1310万人，刷新历史新高。</p><p>另一方面，网易也在财报中表示，主要得益于《魔兽世界》的运营，公司游戏业务在2009年Q4、及2010年Q1分别同比增收约60%和50%。</p><p><img src=\"https://static.tigerbbs.com/345af1dc9de1cd4e10a0ebb30a8f3329\" tg-width=\"1080\" tg-height=\"337\" referrerpolicy=\"no-referrer\"/></p><p>2009年第四季度网易财报官方新闻稿</p><p>《魔兽世界》良好的发展态势，似乎让暴雪看到了中国市场的潜力。2009年8月，暴雪娱乐CEO Mike Morhaime在接受21世纪经济报道采访时表示，他们正在与网易联手打通中国二三线游戏市场，预计未来4年内，暴雪在中国市场的玩家数量会增长一倍。</p><p>Mike Morhaime，暴雪娱乐创始人兼CEO</p><p>2012年，暴雪与网易续约了代理协议，并将当时首发产品《暗黑破坏神3》国内运营权交与网易。网易则克服重重困难，在外服发售两年后成功引入《暗黑破坏神3》国服，产品上线后很快便获得200万份销量。</p><p><img src=\"https://static.tigerbbs.com/fa7df4a420738ab6a36fa73e6ed6f7c3\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\"/></p><p>《暗黑破坏神3》</p><p>自此，暴雪先后联合网易，在国内市场推出《炉石传说》《风暴英雄》《守望先锋》等新产品。其中《炉石传说》应该是双方首次实现国内与全球同步公测的产品，其产品在国内iOS端首发当天，便取得免费榜第1和畅销榜第3的成绩。</p><p><img src=\"https://static.tigerbbs.com/567f40c917feb23e3cf5accabe3e1154\" tg-width=\"924\" tg-height=\"450\" referrerpolicy=\"no-referrer\"/></p><p>同时，网易CEO丁磊也在2014年5月的财报会上表示，中国排在《炉石传说》全球市场第一名，不论用户数还是营收都远超其他市场。</p><p>2016年5月，《守望先锋》发售，很快便成为火爆多年的现象级游戏之一。产品当年累计销量突破2000万份，其中网易宣布国服销量超过500万份，约占总销量的四分之一。</p><p><img src=\"https://static.tigerbbs.com/fbe5837682ff39c5406f0aeb718fc531\" tg-width=\"950\" tg-height=\"388\" referrerpolicy=\"no-referrer\"/></p><p>从上述产品的营收成绩来看，中国市场在暴雪全球收入中占据不小的份额，而暴雪与网易后续达成的全球同步运营模式，也让暴雪游戏第一时间触达到国内市场，获得更多声量。</p><p>与此同时，随着自研游戏的发展，和借力暴雪系列作品的知名度和口碑、总结相关研发运营经验，网易逐渐超越盛大，坐稳国内第二大游戏厂商。</p><p><b>02、这两年的暴雪</b></p><p>截至目前，暴雪跟网易的合作超过14年，双方的合作协议也分阶段续约至2023年1月。而在这最后一个协议期的3年里，暴雪的处境并不算乐观。</p><p>一方面，随着游戏寿命周期增长和市场环境影响，暴雪多款端游玩家流失严重。曾有玩家依据暴雪财报披露的月活数据，制作了一张暴雪玩家月活统计图，从中我们能看到，暴雪月活用户已经从2017年Q2的4600万，下降至2021年Q2的2600万。</p><p><img src=\"https://static.tigerbbs.com/d3a09e9b05302fa7d68a6439421502b7\" tg-width=\"908\" tg-height=\"514\" referrerpolicy=\"no-referrer\"/></p><p>另一方面，玩家对于暴雪游戏的口碑也在不断下滑。例如2020年初暴雪推出《魔兽争霸3重制版》后，有超2万名玩家在Metacritic上给出了0.5分的评分（满分10分）。</p><p><img src=\"https://static.tigerbbs.com/6376e633268a671ebf03e877661b156c\" tg-width=\"698\" tg-height=\"341\" referrerpolicy=\"no-referrer\"/></p><p>老产品玩家流失、口碑滑落同时，暴雪新品的研发进度却相对缓慢。不仅自2017年起连续5年没有新IP产品上线，而且备受期待的《守望先锋2》和《暗黑破坏神4》也多次跳票。甚至在疫情等因素影响下，作为暴雪玩家每年最期待的嘉年华也自2021年起暂停筹办。</p><p><img src=\"https://static.tigerbbs.com/01a58b0d37870cd1bab2ddaeaf7e3c06\" tg-width=\"654\" tg-height=\"663\" referrerpolicy=\"no-referrer\"/></p><p>2020年转为线上，2021年线上也暂停筹办</p><p>在去年的一段时间，暴雪也经历了一系列人员变动。不仅《守望先锋》游戏总监Jeff Kaplan、《守望先锋2》执行制作人兼暴雪副总裁Chacko Sonny等多名高层离职，而且公司本身也因陷入“员工性骚扰事件”，解雇了多名涉事员工。</p><p><img src=\"https://static.tigerbbs.com/5c06bf101e301d6a0541692551b0cb16\" tg-width=\"836\" tg-height=\"276\" referrerpolicy=\"no-referrer\"/></p><p>去年10月，一些前暴雪资深员工宣布成立了新工作室</p><p>好在2022年，暴雪推出了两款曾多次跳票的产品——《暗黑破坏神：不朽》和《守望先锋：归来》，为公司带来了热度和收入同时，也挽回了部分颓势。</p><p>其中《暗黑破坏神：不朽》（下称暗黑手游）由网易、暴雪联合开发，得益于暗黑系列IP的知名度和题材玩法，以及网易在手游、本地化方面的经验，暗黑手游海外上线首月下载量便突破1000万，为暴雪贡献了近4900万美元（约合人民币3.2亿元，已除去平台分成）的收入（数据来源：mobilegamer）。</p><p><img src=\"https://static.tigerbbs.com/51d966787dbf670406b182f5a35f6022\" tg-width=\"885\" tg-height=\"385\" referrerpolicy=\"no-referrer\"/></p><p>mobilegamer</p><p>随后，在7月底发布的暗黑手游国服也取得了不错的成绩，上线首月稳居iOS畅销榜TOP 5 。</p><p><img src=\"https://static.tigerbbs.com/01c4d368daf558c1ba71083cec7023a1\" tg-width=\"1080\" tg-height=\"409\" referrerpolicy=\"no-referrer\"/></p><p>11月初，Appmagic报告显示，暗黑手游5个月的累计营收已经突破3亿美元（约合人民币21.74亿元，已除去平台分成），其中晚上线近两个月国内市场贡献了1.447亿美元，将近一半。</p><p><img src=\"https://static.tigerbbs.com/b26b495248cd0c6487d816f047d8ceb9\" tg-width=\"694\" tg-height=\"315\" referrerpolicy=\"no-referrer\"/></p><p>而在这次2022年Q3财报中，暴雪娱乐净收入也实现了10%的同比增长，财报称增长的重要原因为7月份暗黑手游在中国市场的上线。这些数据或许证明了，中国市场依旧为其带来可观收入。</p><p><b>03、暴雪财报透露了哪些信息？</b></p><p>回到暴雪Q3财报，正文部分，暴雪提到了「和网易签订的代理游戏在2021年的净收入仅占动视暴雪的3％」，这或许存在了一些歧义。</p><p>首先，动视暴雪2021年的净收入为88.03亿美元，收入来源主要为动视、暴雪娱乐和King三大分部，其中动视和King的业务与网易没有直接关联，因此收入占比应该计算网易代理产品占暴雪娱乐的比例。</p><p>动视暴雪收入三大分部</p><p>而暴雪娱乐净收入为18.27亿美元，借此计算，「动视暴雪的3%」应该占暴雪娱乐收入14.45%，考虑到代理游戏的运营成本几乎都由网易承担，暴雪的利润分成应该很高。</p><p><img src=\"https://static.tigerbbs.com/a7bf8f32b526b1d89df631abe615cd12\" tg-width=\"1080\" tg-height=\"262\" referrerpolicy=\"no-referrer\"/></p><p>2021年暴雪财报各分部收入</p><p>如此来看，暴雪去年通过网易代理产品获得的收入应该在15%左右，绝对值并不低，他们又为何要在Q3的节点上，公布这个「3%」的数据，和续约谈判的事项？</p><p>我想这大概率是暴雪面对明年即将到来的续约，而准备的谈判技巧。</p><p>首先，Q3财报指出《暗黑破坏神：不朽》的合作来源于另外一份独立协议，而根据上述暗黑手游国服3个月1.44亿美元的营收状况来看，今年暴雪在国内市场的收入会明显高于2021年——这意味着暴雪跟网易仍有合作共赢的态势，2022年的国内市场也仍是暴雪的重要收入来源。</p><p><img src=\"https://static.tigerbbs.com/8895c6f34c724d5baf68dcd1a9f1240a\" tg-width=\"1080\" tg-height=\"526\" referrerpolicy=\"no-referrer\"/></p><p>其次，不少人看到财报内容，可能会猜测暴雪公布「3%」的数据，是认为网易代理的国内产品收入不达预期，准备在即将到来代理期结束时跟网易分手。但综合上述情况来看，这「分手的代价」确实有些大了——不仅会影响当前双方合作共赢的局面，而且也会因为取消或更换国内代理商而损失长期利益。</p><p>要知道，2008年《魔兽世界》更换代理商时，在暴雪和网易的全力推进下，这款游戏还是暂停运营了两个月。而如今国内市场的要求更为严格，若是网易代理的多款游戏都面临这样的情况，那么重新换代理商将带来的波折只会多不会少。</p><p><img src=\"https://static.tigerbbs.com/951a5a432a0f2dfb526609fd0ceaf272\" tg-width=\"874\" tg-height=\"145\" referrerpolicy=\"no-referrer\"/></p><p>2009年魔兽更换代理商时，一些媒体的报道</p><p>当然，上面这些内容都是基于公开信息的推测，真正的情况如何，还得看后续暴雪跟网易的谈判结果。</p><p>葡萄君也有些感慨，暴雪跟网易长达14年的合作，可能是国内游戏圈最让人庆幸的一次联袂，暴雪借此打开了国内市场，网易也实现了长足发展。无论最终谈判如何，都希望这两家能获得让彼此满意的结果，能最大程度的保证代理产品的运营情况和玩家体验。</p></body></html>","source":"lsy1573221304147","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>暴雪和网易“闹掰”了？细数他们的“恩怨情仇”</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n暴雪和网易“闹掰”了？细数他们的“恩怨情仇”\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-11-17 12:33 北京时间&nbsp;&nbsp;&nbsp;<a href=https://mp.weixin.qq.com/s?__biz=MjM5OTc2ODUxMw==&mid=2649869624&idx=2&sn=5aa2b929c7acd14b952a90189a527570&chksm=bf33159688449c8042fbe46aab819bcd84d5b57844f4af94c51efb3d0755ad5a56ff6fda0479#rd><strong>游戏葡萄</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>11月17日，暴雪娱乐宣布，由于与网易目前的授权协议将于2023年1月23日到期，该公司将暂停在中国大陆的大部分暴雪游戏服务。其中包括《魔兽世界》、《炉石传说》、《魔兽争霸3:重生》、《守望先锋》、《星际争霸》系列、《暗黑破坏神3》和《风暴英雄》。《暗黑破坏神：不朽》的共同开发和发行以及涉及两家公司另外的单独协议。对于与动视暴雪解约一事，网易则回应称：一直在尽最大努力和动视暴雪公司谈判，希望推进...</p>\n\n<a href=\"https://mp.weixin.qq.com/s?__biz=MjM5OTc2ODUxMw==&mid=2649869624&idx=2&sn=5aa2b929c7acd14b952a90189a527570&chksm=bf33159688449c8042fbe46aab819bcd84d5b57844f4af94c51efb3d0755ad5a56ff6fda0479#rd\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/6a4f21a674c5e0e30b41fa4f589f1cb6","relate_stocks":{"ATVI":"动视暴雪","NTES":"网易","09999":"网易-S"},"source_url":"https://mp.weixin.qq.com/s?__biz=MjM5OTc2ODUxMw==&mid=2649869624&idx=2&sn=5aa2b929c7acd14b952a90189a527570&chksm=bf33159688449c8042fbe46aab819bcd84d5b57844f4af94c51efb3d0755ad5a56ff6fda0479#rd","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1153622031","content_text":"11月17日，暴雪娱乐宣布，由于与网易目前的授权协议将于2023年1月23日到期，该公司将暂停在中国大陆的大部分暴雪游戏服务。其中包括《魔兽世界》、《炉石传说》、《魔兽争霸3:重生》、《守望先锋》、《星际争霸》系列、《暗黑破坏神3》和《风暴英雄》。《暗黑破坏神：不朽》的共同开发和发行以及涉及两家公司另外的单独协议。对于与动视暴雪解约一事，网易则回应称：一直在尽最大努力和动视暴雪公司谈判，希望推进续约。经过长时间的谈判，我们仍然无法就一些合作的关键性条款与动视暴雪达成一致。我们非常遗憾动视暴雪在今天先行宣布了停止合作，我们将不得不接受此决定。网易将继续履行职责，为我们的玩家服务到最后一刻。今日的港股市场颇为不平静，游戏股高开低走，其中网易更是一度跳水跌超14%，截止午间收盘跌幅收窄为10%，最新市值为3503亿港元。据悉，暴雪娱乐自2008年起与网易签订了授权协议，涵盖了这些暴雪游戏在中国的发行。11月8日，动视暴雪公布了2022年Q3财报。财报称公司在中国签约的代理协议将于2023年1月到期，他们表示正在讨论续签协议，但最终可能无法达成令双方都满意的结果。动视暴雪2022第三季度财报财报提及，当前需要续约的协议涵盖了在暴雪中国发布的多款游戏（《魔兽世界》《星际争霸II》《炉石传说》《守望先锋》等），这些产品约占动视暴雪2021年合并净收入的3%。《魔兽世界》这两段信息同时在动视暴雪财报上出现时，也让不少媒体和投资者疑惑：暴雪2021年在中国市场的收入真的只占3%？临近续约，暴雪跟中国代理商网易之间又发生了什么？上面这两段内容，是暴雪在财报里的正常风险公示，还是其面对明年协议续约时的一种谈判技巧？十三年前那场“魔兽停服”的风波又会再次出现吗？01、曾经的蜜月期暴雪跟网易的合作时间可以追溯到14年前。2008年8月，暴雪与网易达成代理协议，同意独家授权后者《星际争霸2》《魔兽争霸3：冰封王座》《魔兽争霸3：混乱统治》及扩展包三款产品、以及暴雪游戏平台战网的使用权，授权期为3年。《星际争霸2》2009年4月，暴雪再次授权网易运营旗下热门产品《魔兽世界》，为期3年。在递交至美国证交会的陈述表中，网易承诺将为上述两份协议支付不低于3.015亿美元（约人民币22亿元），包含授权、版税、咨询等费用。来源：网易提交至美国证交会（SEC）的备案（000-30666号)不过，由于当时《魔兽世界》并非暴雪首次授权，因此更换代理商时，双方需要花费额外成本对接数据、重新审核内容等等。尽管当时暴雪和网易都表示会尽量平稳过渡，保证玩家体验，但《魔兽世界》还是因上述原因暂停运营了两个月左右。九城《魔兽世界》停运FAQ2009年算是双方合作取得成绩的第一年。一方面，随着《魔兽世界》多部资料片更新，更多中国玩家涌入游戏。据Edward Hunter 的一项调查，2009年8月《魔兽世界》在线玩家达到1310万人，刷新历史新高。另一方面，网易也在财报中表示，主要得益于《魔兽世界》的运营，公司游戏业务在2009年Q4、及2010年Q1分别同比增收约60%和50%。2009年第四季度网易财报官方新闻稿《魔兽世界》良好的发展态势，似乎让暴雪看到了中国市场的潜力。2009年8月，暴雪娱乐CEO Mike Morhaime在接受21世纪经济报道采访时表示，他们正在与网易联手打通中国二三线游戏市场，预计未来4年内，暴雪在中国市场的玩家数量会增长一倍。Mike Morhaime，暴雪娱乐创始人兼CEO2012年，暴雪与网易续约了代理协议，并将当时首发产品《暗黑破坏神3》国内运营权交与网易。网易则克服重重困难，在外服发售两年后成功引入《暗黑破坏神3》国服，产品上线后很快便获得200万份销量。《暗黑破坏神3》自此，暴雪先后联合网易，在国内市场推出《炉石传说》《风暴英雄》《守望先锋》等新产品。其中《炉石传说》应该是双方首次实现国内与全球同步公测的产品，其产品在国内iOS端首发当天，便取得免费榜第1和畅销榜第3的成绩。同时，网易CEO丁磊也在2014年5月的财报会上表示，中国排在《炉石传说》全球市场第一名，不论用户数还是营收都远超其他市场。2016年5月，《守望先锋》发售，很快便成为火爆多年的现象级游戏之一。产品当年累计销量突破2000万份，其中网易宣布国服销量超过500万份，约占总销量的四分之一。从上述产品的营收成绩来看，中国市场在暴雪全球收入中占据不小的份额，而暴雪与网易后续达成的全球同步运营模式，也让暴雪游戏第一时间触达到国内市场，获得更多声量。与此同时，随着自研游戏的发展，和借力暴雪系列作品的知名度和口碑、总结相关研发运营经验，网易逐渐超越盛大，坐稳国内第二大游戏厂商。02、这两年的暴雪截至目前，暴雪跟网易的合作超过14年，双方的合作协议也分阶段续约至2023年1月。而在这最后一个协议期的3年里，暴雪的处境并不算乐观。一方面，随着游戏寿命周期增长和市场环境影响，暴雪多款端游玩家流失严重。曾有玩家依据暴雪财报披露的月活数据，制作了一张暴雪玩家月活统计图，从中我们能看到，暴雪月活用户已经从2017年Q2的4600万，下降至2021年Q2的2600万。另一方面，玩家对于暴雪游戏的口碑也在不断下滑。例如2020年初暴雪推出《魔兽争霸3重制版》后，有超2万名玩家在Metacritic上给出了0.5分的评分（满分10分）。老产品玩家流失、口碑滑落同时，暴雪新品的研发进度却相对缓慢。不仅自2017年起连续5年没有新IP产品上线，而且备受期待的《守望先锋2》和《暗黑破坏神4》也多次跳票。甚至在疫情等因素影响下，作为暴雪玩家每年最期待的嘉年华也自2021年起暂停筹办。2020年转为线上，2021年线上也暂停筹办在去年的一段时间，暴雪也经历了一系列人员变动。不仅《守望先锋》游戏总监Jeff Kaplan、《守望先锋2》执行制作人兼暴雪副总裁Chacko Sonny等多名高层离职，而且公司本身也因陷入“员工性骚扰事件”，解雇了多名涉事员工。去年10月，一些前暴雪资深员工宣布成立了新工作室好在2022年，暴雪推出了两款曾多次跳票的产品——《暗黑破坏神：不朽》和《守望先锋：归来》，为公司带来了热度和收入同时，也挽回了部分颓势。其中《暗黑破坏神：不朽》（下称暗黑手游）由网易、暴雪联合开发，得益于暗黑系列IP的知名度和题材玩法，以及网易在手游、本地化方面的经验，暗黑手游海外上线首月下载量便突破1000万，为暴雪贡献了近4900万美元（约合人民币3.2亿元，已除去平台分成）的收入（数据来源：mobilegamer）。mobilegamer随后，在7月底发布的暗黑手游国服也取得了不错的成绩，上线首月稳居iOS畅销榜TOP 5 。11月初，Appmagic报告显示，暗黑手游5个月的累计营收已经突破3亿美元（约合人民币21.74亿元，已除去平台分成），其中晚上线近两个月国内市场贡献了1.447亿美元，将近一半。而在这次2022年Q3财报中，暴雪娱乐净收入也实现了10%的同比增长，财报称增长的重要原因为7月份暗黑手游在中国市场的上线。这些数据或许证明了，中国市场依旧为其带来可观收入。03、暴雪财报透露了哪些信息？回到暴雪Q3财报，正文部分，暴雪提到了「和网易签订的代理游戏在2021年的净收入仅占动视暴雪的3％」，这或许存在了一些歧义。首先，动视暴雪2021年的净收入为88.03亿美元，收入来源主要为动视、暴雪娱乐和King三大分部，其中动视和King的业务与网易没有直接关联，因此收入占比应该计算网易代理产品占暴雪娱乐的比例。动视暴雪收入三大分部而暴雪娱乐净收入为18.27亿美元，借此计算，「动视暴雪的3%」应该占暴雪娱乐收入14.45%，考虑到代理游戏的运营成本几乎都由网易承担，暴雪的利润分成应该很高。2021年暴雪财报各分部收入如此来看，暴雪去年通过网易代理产品获得的收入应该在15%左右，绝对值并不低，他们又为何要在Q3的节点上，公布这个「3%」的数据，和续约谈判的事项？我想这大概率是暴雪面对明年即将到来的续约，而准备的谈判技巧。首先，Q3财报指出《暗黑破坏神：不朽》的合作来源于另外一份独立协议，而根据上述暗黑手游国服3个月1.44亿美元的营收状况来看，今年暴雪在国内市场的收入会明显高于2021年——这意味着暴雪跟网易仍有合作共赢的态势，2022年的国内市场也仍是暴雪的重要收入来源。其次，不少人看到财报内容，可能会猜测暴雪公布「3%」的数据，是认为网易代理的国内产品收入不达预期，准备在即将到来代理期结束时跟网易分手。但综合上述情况来看，这「分手的代价」确实有些大了——不仅会影响当前双方合作共赢的局面，而且也会因为取消或更换国内代理商而损失长期利益。要知道，2008年《魔兽世界》更换代理商时，在暴雪和网易的全力推进下，这款游戏还是暂停运营了两个月。而如今国内市场的要求更为严格，若是网易代理的多款游戏都面临这样的情况，那么重新换代理商将带来的波折只会多不会少。2009年魔兽更换代理商时，一些媒体的报道当然，上面这些内容都是基于公开信息的推测，真正的情况如何，还得看后续暴雪跟网易的谈判结果。葡萄君也有些感慨，暴雪跟网易长达14年的合作，可能是国内游戏圈最让人庆幸的一次联袂，暴雪借此打开了国内市场，网易也实现了长足发展。无论最终谈判如何，都希望这两家能获得让彼此满意的结果，能最大程度的保证代理产品的运营情况和玩家体验。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1599,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":664525236,"gmtCreate":1668139811925,"gmtModify":1668139814374,"author":{"id":"3496195964878176","authorId":"3496195964878176","name":"T20230212001","avatar":"https://static.tigerbbs.com/d41a9585311541f7bc86d5a24a6c073f","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3496195964878176","authorIdStr":"3496195964878176"},"themes":[],"htmlText":"孙割","listText":"孙割","text":"孙割","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/664525236","repostId":"1101303561","repostType":2,"repost":{"id":"1101303561","kind":"news","pubTimestamp":1668131340,"share":"https://www.laohu8.com/m/news/1101303561?lang=&edition=full","pubTime":"2022-11-11 09:49","market":"fut","language":"zh","title":"FTX风暴继续，“币圈马斯克”发长文道歉：我搞砸了，孙宇晨此刻发声了","url":"https://stock-news.laohu8.com/highlight/detail?id=1101303561","media":"华尔街见闻","summary":"CZ溜了，孙宇晨要当拯救SBF的下一个“白衣骑士”？在经历了天翻地覆的一周后，处于风暴中心的FTX创始人SBF终于公开发声致歉。11月10日，SBF在其推特账号上连发22条推特，组成了一封冗长且表达零","content":"<html><head></head><body><blockquote><b>CZ溜了，孙宇晨要当拯救SBF的下一个“白衣骑士”？</b></blockquote><p>在经历了天翻地覆的一周后，处于风暴中心的FTX创始人SBF终于公开发声致歉。</p><p>11月10日，SBF在其推特账号上连发22条推特，组成了一封冗长且表达零碎的道歉信，<b>他强调FTX国际业务的资产和抵押品总市值高于用户存款，但将对交易所杠杆率和流动性的错误核算归咎于内部记录保存不良</b>：</p><blockquote>对不起。这是最重要的。我搞砸了，我应该做得更好。</blockquote><blockquote>我最近也应该多沟通。</blockquote><blockquote>很明显，在可能的与币安交易期间，我被束缚了手脚；我不被特别允许在公开场合说太多。但当然，我们最终走到这一步是我的责任。</blockquote><blockquote>最新的进展是，这一切都与非美国的FTX国际交易有关。FTX美国用户很好！</blockquote><blockquote>FTX International 目前的资产/抵押品总市值高于客户存款。但这与交付的流动性不同——从提现的状态可以看出。流动性变化很大。</blockquote><blockquote>……整个故事的细节我还在完善中，但作为一个高层，我搞砸了两次。</blockquote><blockquote>第一次，银行相关账户的内部标签很差，这意味着我对用户杠杆的感知严重错误。我以为比这低得多。</blockquote><blockquote>当然，祸不单行。我们在周日看到了大约50亿美元的提现——规模之大遥遥领先。</blockquote><blockquote>所以我做错了两次。</blockquote><p><img src=\"https://static.tigerbbs.com/1b42f81315c1f913784201656a113573\" tg-width=\"574\" tg-height=\"319\" referrerpolicy=\"no-referrer\"/></p><p><img src=\"https://static.tigerbbs.com/7e1d5989c2565e43ddacc81b0609de9c\" tg-width=\"599\" tg-height=\"759\" referrerpolicy=\"no-referrer\"/></p><p>SBF还同步了Alameda以及FTX的近况，表示Alameda正在结束所有交易，而FTX正在与各个可能施以援手的机构接洽：</p><blockquote>所以，现在，我们这周在尽一切努力提高流动性。</blockquote><blockquote>……我们正在与许多玩家进行谈判，也看了很多投资意向书和条款清单。</blockquote><blockquote>……无论如何，Alameda Research正在结束交易。</blockquote><blockquote>其次，在任何情况下，无论FTX继续运营，它的首要任务都将是彻底的透明度——这种透明度可能一直都是它应该做到的。</blockquote><p>然而，在他的推文下，被点赞最多的回复是：</p><p><img src=\"https://static.tigerbbs.com/2191e248b653c56be391fbce4897407e\" tg-width=\"581\" tg-height=\"629\" referrerpolicy=\"no-referrer\"/></p><p>孙宇晨“挺身而出”？</p><p>用户的愤怒是可以被理解的，在一系列风波之后，越来越多关于FTX的“黑料”被翻出：</p><p>有媒体称FTX动用了客户账户资金为其风险对赌投资提供资金，SBF对投资者称，自己控制的Alemeda Research公司欠了FTX近100亿美元。</p><p>昨日SBF警告，FTX面临最高80亿美元流动性缺口，正寻求紧急融资，以满足客户提现要求。FTX的投资者们被告知，如果FTX无法获得更多资本，公司恐怕会破产。</p><p>在币安尽职调查后决定放弃收购FTX，以及美国司法部和美国证券交易委员会SEC已对FTX崩盘事件展开调查之际，人们翻出了今年4月SBF接受主流财经媒体采访时一段“令人目瞪口呆”的讲话内容——当时他竟公开承认，当下币圈很火的借贷方式“流动性挖矿”（Yield Farming），<b>甚至是某些数字货币本身就是“庞氏骗局”。</b></p><p>FTX事件发生后，包括红杉在内的几家投资者已将他们在FTX的股权减持至零，表明他们不太可能投入更多现金拯救FTX。</p><p>稳定币发行者Tether首席技术官Paolo Ardoino曾向媒体表示，SBF在几天前，也就是在币安的救助计划流产之前，曾向其寻求帮助，但他不会在拯救FTX的行动中扮演任何角色。</p><p>就在FTX几乎无望之际，此前一直在围观的孙宇晨发声了：</p><blockquote>我们正在与FTX一起制定解决方案，启动前进的路径。</blockquote><p><img src=\"https://static.tigerbbs.com/d4aa3f8e834fca481542968cdd98d7c2\" tg-width=\"601\" tg-height=\"266\" referrerpolicy=\"no-referrer\"/></p><p>周四晚些时候，<b>FTX表示已与波场Tron达成协议，建立一个“特殊设施”，允许一些加密代币的持有者在FTX与外部钱包之间一对一地交换资产。</b></p><p>从孙宇晨的推文中可以看出，这一“特殊设施”的名称为Ark（方舟）。孙宇晨表示，“方舟”将保护“FTX用户度过加密风暴”。</p><p><img src=\"https://static.tigerbbs.com/3edcfb5736fdd20353fa36cd12b6469a\" tg-width=\"599\" tg-height=\"765\" referrerpolicy=\"no-referrer\"/></p></body></html>","source":"wallstreetcn_api","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>FTX风暴继续，“币圈马斯克”发长文道歉：我搞砸了，孙宇晨此刻发声了</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFTX风暴继续，“币圈马斯克”发长文道歉：我搞砸了，孙宇晨此刻发声了\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-11-11 09:49 北京时间&nbsp;&nbsp;&nbsp;<a href=https://wallstreetcn.com/articles/3674694><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>CZ溜了，孙宇晨要当拯救SBF的下一个“白衣骑士”？在经历了天翻地覆的一周后，处于风暴中心的FTX创始人SBF终于公开发声致歉。11月10日，SBF在其推特账号上连发22条推特，组成了一封冗长且表达零碎的道歉信，他强调FTX国际业务的资产和抵押品总市值高于用户存款，但将对交易所杠杆率和流动性的错误核算归咎于内部记录保存不良：对不起。这是最重要的。我搞砸了，我应该做得更好。我最近也应该多沟通。很明显...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3674694\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/2191e248b653c56be391fbce4897407e","relate_stocks":{"GBTC":"Grayscale Bitcoin Trust"},"source_url":"https://wallstreetcn.com/articles/3674694","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1101303561","content_text":"CZ溜了，孙宇晨要当拯救SBF的下一个“白衣骑士”？在经历了天翻地覆的一周后，处于风暴中心的FTX创始人SBF终于公开发声致歉。11月10日，SBF在其推特账号上连发22条推特，组成了一封冗长且表达零碎的道歉信，他强调FTX国际业务的资产和抵押品总市值高于用户存款，但将对交易所杠杆率和流动性的错误核算归咎于内部记录保存不良：对不起。这是最重要的。我搞砸了，我应该做得更好。我最近也应该多沟通。很明显，在可能的与币安交易期间，我被束缚了手脚；我不被特别允许在公开场合说太多。但当然，我们最终走到这一步是我的责任。最新的进展是，这一切都与非美国的FTX国际交易有关。FTX美国用户很好！FTX International 目前的资产/抵押品总市值高于客户存款。但这与交付的流动性不同——从提现的状态可以看出。流动性变化很大。……整个故事的细节我还在完善中，但作为一个高层，我搞砸了两次。第一次，银行相关账户的内部标签很差，这意味着我对用户杠杆的感知严重错误。我以为比这低得多。当然，祸不单行。我们在周日看到了大约50亿美元的提现——规模之大遥遥领先。所以我做错了两次。SBF还同步了Alameda以及FTX的近况，表示Alameda正在结束所有交易，而FTX正在与各个可能施以援手的机构接洽：所以，现在，我们这周在尽一切努力提高流动性。……我们正在与许多玩家进行谈判，也看了很多投资意向书和条款清单。……无论如何，Alameda Research正在结束交易。其次，在任何情况下，无论FTX继续运营，它的首要任务都将是彻底的透明度——这种透明度可能一直都是它应该做到的。然而，在他的推文下，被点赞最多的回复是：孙宇晨“挺身而出”？用户的愤怒是可以被理解的，在一系列风波之后，越来越多关于FTX的“黑料”被翻出：有媒体称FTX动用了客户账户资金为其风险对赌投资提供资金，SBF对投资者称，自己控制的Alemeda Research公司欠了FTX近100亿美元。昨日SBF警告，FTX面临最高80亿美元流动性缺口，正寻求紧急融资，以满足客户提现要求。FTX的投资者们被告知，如果FTX无法获得更多资本，公司恐怕会破产。在币安尽职调查后决定放弃收购FTX，以及美国司法部和美国证券交易委员会SEC已对FTX崩盘事件展开调查之际，人们翻出了今年4月SBF接受主流财经媒体采访时一段“令人目瞪口呆”的讲话内容——当时他竟公开承认，当下币圈很火的借贷方式“流动性挖矿”（Yield Farming），甚至是某些数字货币本身就是“庞氏骗局”。FTX事件发生后，包括红杉在内的几家投资者已将他们在FTX的股权减持至零，表明他们不太可能投入更多现金拯救FTX。稳定币发行者Tether首席技术官Paolo 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href=https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-01-28/doc-ikftssap1581743.shtml><strong>新浪财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>部分WSB概念股大跌，AMC院线跌超39%，Express跌超25%，黑莓跌超22%，游戏驿站跌22%，3B家居跌超21%，诺基亚跌超21%。盈透证券表示，限制AMC院线、黑莓、Express、游戏驿站、高斯电子等期权交易，在另行通知之前，做多需要100%的保证金，做空需要300%的保证金。另据报道，美国在线券商Robinhood：对游戏驿站（GME）、AMC院线、黑莓（BB）、3B家居（BBBY...</p>\n\n<a href=\"https://cj.sina.cn/article/norm_detail?url=https://finance.sina.com.cn/stock/usstock/c/2021-01-28/doc-ikftssap1581743.shtml\">Web 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