In 2011, Samsung Life launched a new brand platform and reinforced our commitment to take the company from 'good to great' that is admired and respected by customers and stakeholders. The brand platform reflects and personifies the basic fundamental of Insurance, which is an expression of your unconditional love for your loved ones. Insurance is the expression of love and commitment to protect your loved ones' livelihood and financial security in the event of adversity. As such, under the new platform we have reevaluated our business concepts to better serve customers. Also, we have taken a series of steps to improve business systems and processes and strive to give back to the society with more love than we have received.