Established in 1978, Sa Sa has grown from a 40 sq. ft. retail space to become today's regional "beauty" enterprise and is now the largest cosmetics retail chain in Asia and one of the top ten retail groups in Hong Kong, according to the "Retail Asia-Pacific Top 500" ranking of Retail Asia magazine, KPMG and Euromonitor in 2013. As one of the largest sole agents in cosmetics in Hong Kong, Sa Sa represents over 100 international beauty brands in Asia. Sa Sa prospers on its successful and proven "one-stop cosmetics specialty store" concept, offering customers with a wide range of quality products. Its e-commerce arm provides online shopping service to customers as well as a strong marketing tool for the Group.