耐克(NKE)_个股概要_股票价格_最新资讯_行情走势_历史数据 - 老虎社区

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NKE 耐克

交易中 07-30 14:20:35 EDT

42.22

-1.00

-2.31%

最高42.50	最低41.23	成交量1,122万
今开42.50	昨收43.22	日振幅2.94%
总市值624.10亿	流通市值496.93亿	总股本14.78亿
成交额4.68亿	换手率0.95%	流通股本11.77亿
市净率--	ROE--	每股收益0.00
52周最高--	52周最低--	市盈率--
股息--	股息收益率--	ROA--

数据加载中...

北京优虎网络科技有限公司

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22:13","pubTimestamp":1785420816,"startTime":"0","endTime":"0","summary":"7月30日，耐克盘中下跌3.08%，报41.51美元/股，成交额1.67亿美元。消息面上，耐克近期宣布自明年1月起全面终止中国内地数千家线上经销商的销售授权，仅保留天猫、京东、抖音官方旗舰店及自有渠道，推动DTC直营转型。头部经销商滔搏确认耐克线上销售收入约占其总收入22%，涉及金额约56亿元。耐克过去一年股价已累计下跌约44%，市场对其扭转中国连续两年销售下滑颓势的能力仍存疑虑。","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["NKE"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2655309358","title":"耐克渠道大清洗，卖不动是经销商的问题？","url":"https://stock-news.laohu8.com/highlight/detail?id=2655309358","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2655309358?lang=zh_cn&edition=full","pubTime":"2026-07-29 10:42","pubTimestamp":1785292975,"startTime":"0","endTime":"0","summary":"耐克在中国内地市场的渠道变革，正在轰轰烈烈的展开，而头部经销商滔搏国际将受到一次巨大的冲击。当然，也不能忽视线下渠道，耐克直营店并不多，特别在下沉渠道，仍然是靠滔搏等经销商数千门店的覆盖。日常运动与穿搭客群大规模流向国货，倒逼耐克经销商常年五折清仓，进一步透支品牌价值，陷入不打折卖不动，而打折贬溢价的恶性循环。","market":"sh","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1784907722780997467","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["LU0052756011.USD","BK4581","LU0310800965.SGD","LU1267930813.SGD","LU0792757196.USD","IE00BFXG0V08.USD","LU0128525689.USD","LU2098885051.SGD","LU0128525929.USD","NKE","BK4533","BK4534","IE00BYQQ9H92.USD","LU1303367103.USD","LU0310800379.SGD","LU0889566641.SGD","LU0823411888.USD","STYL","BK4588","BK4558","BK4561","BK4585","LU1267930227.SGD","BK4146","BK4566","LU0029864427.USD","LU1267930573.SGD","LU0708994859.HKD","LU0786609619.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654070570","title":"当大品牌收回授权，经销商还能怎么活？","url":"https://stock-news.laohu8.com/highlight/detail?id=2654070570","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2654070570?lang=zh_cn&edition=full","pubTime":"2026-07-28 17:13","pubTimestamp":1785229986,"startTime":"0","endTime":"0","summary":"品牌依赖经销商的本土渠道资源、终端运营能力快速渗透市场，经销商需要品牌的影响力与授权产品赚取渠道差价。首先，过于依赖单一品牌是大部分经销商的头号风险。滔搏官方透露，耐克、阿迪达斯两大品牌在其总营收中的占比合计高达86.7%，其中耐克线上销售收入占比达到22%。品牌的选择无可厚非，只是如此一来，经销商的价值空间无可避免将被进一步压缩。","market":"sh","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1785131328862769251","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["LU0052756011.USD","BK4581","LU0310800965.SGD","LU1267930813.SGD","LU0792757196.USD","IE00BFXG0V08.USD","LU0128525689.USD","LU2098885051.SGD","LU0128525929.USD","NKE","BK4533","BK4534","IE00BYQQ9H92.USD","LU1303367103.USD","LU0310800379.SGD","LU0889566641.SGD","LU0823411888.USD","BK1114","STYL","BK4588","BK4558","BK1512","BK4561","BK4585","LU1267930227.SGD","BK4146","BK4566","LU0029864427.USD","LU1267930573.SGD","LU0708994859.HKD","06110","LU0786609619.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654018417","title":"当大品牌收回授权，经销商还能怎么活？","url":"https://stock-news.laohu8.com/highlight/detail?id=2654018417","media":"深响","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2654018417?lang=zh_cn&edition=full","pubTime":"2026-07-27 12:40","pubTimestamp":1785127200,"startTime":"0","endTime":"0","summary":"品牌依赖经销商的本土渠道资源、终端运营能力快速渗透市场，经销商需要品牌的影响力与授权产品赚取渠道差价。首先，过于依赖单一品牌是大部分经销商的头号风险。滔搏官方透露，耐克、阿迪达斯两大品牌在其总营收中的占比合计高达86.7%，其中耐克线上销售收入占比达到22%。品牌的选择无可厚非，只是如此一来，经销商的价值空间无可避免将被进一步压缩。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://mp.weixin.qq.com/s?__biz=MzUzOTc4NDQxMQ==&mid=2247553225&idx=1&sn=ae4592854bda3675f7db8deb147eee86&chksm=fb3427a0aa7815463fab88997bee2015e2cf66ab41f44378cc77fd92852ec0f2531cecb9a6e2&scene=0#rd","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"weixin_highlight","symbols":["LU0052756011.USD","06110","NKE","BK4588","LU1267930813.SGD","BK4585","LU0310800379.SGD","BK4566","IE00BYQQ9H92.USD","BK4534","LU0029864427.USD","LU1303367103.USD","LU0310800965.SGD","LU0823411888.USD","LU1267930573.SGD","BK4533","LU0708994859.HKD","STYL","LU0792757196.USD","LU0128525689.USD","BK4558","BK4561","LU0889566641.SGD","LU2098885051.SGD","BK4581","LU1267930227.SGD","IE00BFXG0V08.USD","LU0128525929.USD","LU0786609619.USD","BK1114","BK4146","BK1512"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2654059765","title":"从“飞人”到“打折王”，耐克清退数千家线上经销商，“挥剑斩旧情”能否重夺市场？","url":"https://stock-news.laohu8.com/highlight/detail?id=2654059765","media":"市场资讯","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2654059765?lang=zh_cn&edition=full","pubTime":"2026-07-25 18:58","pubTimestamp":1784977080,"startTime":"0","endTime":"0","summary":"　　家人们，现在你的鞋柜里，还有耐克吗？　　但这可不是什么“618返场”或者“双11提前购”，而是滔搏被耐克“分手”了，在甩库存。　　7月22日，耐克正式宣布，到2027年1月1日，终止和滔搏、宝胜这两家合作了27年和25年的“老队友”的线上销售授权。　　所以，耐克这次清退几千家线上经销商，是一场豪赌。　　清退线上经销商，或许只是耐克品牌自救之路的一个开始。","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/bxjj/2026-07-25/doc-iniizkxc4333682.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["STYL","BK4558","BK4533","BK4581","LU1267930813.SGD","BK4588","LU0792757196.USD","LU0786609619.USD","BK4561","LU0708994859.HKD","LU0823411888.USD","BK4585","LU0029864427.USD","LU0128525689.USD","LU0310800379.SGD","LU1267930227.SGD","BK4566","IE00BYQQ9H92.USD","BK4146","LU1303367103.USD","LU0052756011.USD","LU0889566641.SGD","LU1267930573.SGD","NKE","LU0128525929.USD","LU2098885051.SGD","BK4534","LU0310800965.SGD","IE00BFXG0V08.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653080939","title":"滔搏的天塌了！远不止耐克捅了一刀那么简单","url":"https://stock-news.laohu8.com/highlight/detail?id=2653080939","media":"创业邦","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2653080939?lang=zh_cn&edition=full","pubTime":"2026-07-24 18:12","pubTimestamp":1784887920,"startTime":"0","endTime":"0","summary":"7月22日，滔搏正式公告：收到耐克通知，2027年1月1日起，其在中国内地的耐克产品线上平台销售全面终止。今天，滔搏暴力打折甩卖耐克库存冲上热一。在滔搏小程序里，部分耐克产品折扣力度低至五、六折。对滔搏来说，耐克这一刀直接砍在了他的命门上。现在，这个雷被耐克亲手引爆了。而滔搏的财报恰好为耐克的焦虑做了注脚。而滔搏的困境，远不止失去耐克线上权这一件事。滔搏被两头挤压。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://mp.weixin.qq.com/s?__biz=MjM5OTAzMjc4MA==&mid=2650884200&idx=4&sn=252f8cd1ac1bcc7f2785db4ce7132ecf&chksm=bc761eaf7873b5d6357eb80cdbe78ed90abcfc58c5f6d7699d886d6b7d5a48e1f96823f921aa&scene=0#rd","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"weixin_highlight","symbols":["BK4581","LU0029864427.USD","BK4585","NKE","BK1114","LU1267930227.SGD","BK4566","LU0786609619.USD","LU0310800379.SGD","LU0052756011.USD","BK4558","LU0708994859.HKD","LU0889566641.SGD","STYL","BK4146","LU2098885051.SGD","BK1512","06110","LU0792757196.USD","IE00BFXG0V08.USD","LU1267930813.SGD","LU1267930573.SGD","BK4561","LU0128525689.USD","BK4534","BK4533","LU0128525929.USD","LU0823411888.USD","IE00BYQQ9H92.USD","LU1303367103.USD","LU0310800965.SGD","BK4588"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653083504","title":"耐克新帅第一刀砍向渠道商 滔搏否认暴力打折甩卖耐克库存","url":"https://stock-news.laohu8.com/highlight/detail?id=2653083504","media":"中国网财经","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2653083504?lang=zh_cn&edition=full","pubTime":"2026-07-24 17:40","pubTimestamp":1784886036,"startTime":"0","endTime":"0","summary":"中国网财经7月24日讯中国市场业绩连续下滑的耐克开启了自救之路，宣布从2027年1月1日起，终止和滔搏、宝胜等中国线上经销商的合作。耐克不仅要终止与头部经销商的线上合作，更计划在半年内清退中国市场数千家在线经销商。而主导这一变革的正是耐克大中华区新帅申凯希。今年3月底，耐克大中华区董事长兼CEO董炜卸任，自一线干起、拥有25年耐克从业经验、从美国总部空降的申凯希接任。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202607243820558859.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202607243820558859.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4533","BK4558","LU0052756011.USD","IE00BFXG0V08.USD","LU0128525689.USD","STYL","LU0128525929.USD","LU0310800965.SGD","NKE","LU1303367103.USD","LU0029864427.USD","BK4561","BK4146","BK4581","BK4566","BK4588","LU0889566641.SGD","LU0786609619.USD","LU1267930813.SGD","BK1512","BK4585","LU0792757196.USD","LU0310800379.SGD","06110","BK4534","LU1267930573.SGD","LU1267930227.SGD","IE00BYQQ9H92.USD","BK1114","LU0708994859.HKD","LU2098885051.SGD","LU0823411888.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653085793","title":"耐克自救，重伤滔搏","url":"https://stock-news.laohu8.com/highlight/detail?id=2653085793","media":"金错刀","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2653085793?lang=zh_cn&edition=full","pubTime":"2026-07-24 15:03","pubTimestamp":1784876580,"startTime":"0","endTime":"0","summary":"耐克打算清退中国数千家线上经销商，这一做法，让港股上市公司滔搏遭到了当头一击。当天一早，滔搏方面发布公告称，公司已经收到耐克的正式通知，自2027年1月1日起，滔搏将全面终止耐克产品的线上销售。只不过，耐克的此番调整，将滔搏作为经销商的弱势地位暴露无遗。针对耐克对线上渠道的一刀切，滔搏方面表示，虽然短期会有负面影响，但在线下渠道公司会与耐克保持紧密合作。截至2026年2月底，滔搏86.7%的营收仍来自主力品牌。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://mp.weixin.qq.com/s?__biz=MzUzNDY0NzQwMQ==&mid=2248174675&idx=2&sn=7aa1ece58ccb6f03e2e659f24f856266&chksm=f870d0777a80b49f9ecf18ef953b5ea51bd15dddd51b553940241041154d02dd837e06cb6313&scene=0#rd","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"weixin_highlight","symbols":["BK4558","BK1114","LU1303367103.USD","LU0786609619.USD","BK4566","LU0128525689.USD","IE00BFXG0V08.USD","LU0792757196.USD","LU0310800965.SGD","LU0310800379.SGD","LU0889566641.SGD","IE00BYQQ9H92.USD","LU0052756011.USD","NKE","STYL","BK4588","LU2098885051.SGD","LU0128525929.USD","LU1267930573.SGD","BK4581","BK4534","LU1267930227.SGD","BK4146","LU1267930813.SGD","BK4533","LU0029864427.USD","BK1512","BK4585","LU0708994859.HKD","BK4561","06110","LU0823411888.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2653013067","title":"耐克中国女掌门收回线上经销权：“一双鞋”的定价权归谁？","url":"https://stock-news.laohu8.com/highlight/detail?id=2653013067","media":"财中社","labels":[],"top":-1,"itemType":null,"share":"https://www.laohu8.com/m/news/2653013067?lang=zh_cn&edition=full","pubTime":"2026-07-24 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