B&M European Value Retail SA is a general merchandise discount retailer. It offers FMCG brands and a variety of non-grocery products at a broad range of categories and price points. The company's product range spread over a number of non-grocery merchandise categories, including housewares, DIY, electrical, toys and pet products. B&M European Value Retail was founded on May 19, 2014 and is headquartered in Luxembourg.