Betmakers Technology Group Ltd, together with its subsidiaries, provides racing data, analytics, and trading solutions in Australia. It operates through Content & Integrity and Wholesale Wagering Products segments. The company provides racing data and analytical tools, including basic race data, such as pricing, runners, and form; analytical tools to consume and leverage the data; and wagering tools. It operates Global Tote, a pari-mutuel wagering platform; and Dynamic Odds, an odds comparison site that compares horse racing and sports odds from Australian and UK bookmakers, as well as a customized racing channel. The company also provides Price Manager, a fixed-odds pricing solution for operators; Book Manager, a trading solution for managing books; and tools for corporate bookmakers to create content for their racing customers. In addition, it assists racing bodies and rights holders in producing and distributing race content. The company was formerly known as The BetMakers Holdings Limited and changed its name to Betmakers Technology Group Ltd in June 2019. Betmakers Technology Group Ltd is based in Broadmeadow, Australia.