Adore Beauty Group Limited operates an integrated content, marketing, and e-commerce retail platform in Australia and New Zealand. The company primarily retails beauty and personal care products, including skincare, make up, hair care, fragrance, and wellness products under various brands. It also offers editorial content on beauty news, reviews, tips, and expert how-to articles to educate the customers on purchasing decisions. The company was founded in 2000 and is headquartered in Melbourne, Australia.